商务沟通Effective_Speaking

《商务沟通Effective_Speaking》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、Chapter4EffectiveSpeakingEffectivespeakingisanimportanttoolinthemanager’sorsupervisor’skitbag.Whetheritbeinpresentingacasetoothermanagementcolleaguesorputtingacrossinformationtosubordinates,understandingismorelikelytobeachievedifthecommunicationiswellplan

2、nedandwellpresented.Wespendmostofourlivesspeakingtoeachother.Itisournaturalmodeofcommunication.However,somethingstrangehappenstomostpeoplewhenaskedtodothesameactivityinfrontofagroup.Increasingly,wearecalledonatworktomakepresentationstogroups,bothlargeandsm

3、all,inavarietyofsituations.Forthischapter,wewillbeconcentratingonthreemainareas:PreparationHowtoputthemessageovereffectivelyDealingwithnervesPreparationThereisasayingthatgoes:“Tofailtoprepareistopreparetofail.”Thisisprobablymoretrueofspeakingtogroupsthanan

4、yotheractivityyoumaybecomeinvolvedinatwork.Butwhatdoyouneedtoprepareandhowdoyoudoit?RudyardKipling’sfamousquotemayprovideaclue:“Ikeepsixhonestservingmen;theytaughtmeallIknow.Theirnamesarewhatandwhyandwhenandhowandwhereandwho.”Why?DecidingtheObjectiveThever

5、yfirstthingtogetclearinyourmindistheobjectiveofthetalk.Therewillbeageneralobjectiveaswellasaspecificobjectiverelatingtothesubjectmatter.Generalobjectiveswouldfallintooneofthefollowingcategories:a.Topersuadeorsellb.Toteachc.Tostimulatethoughtd.Toinforme.Toe

6、ntertainWhateveryourgeneralobjectiveis,youalwaysneedtotryandentertainyouraudience.Thisdoesnotmeancrackingpoorjokeseveryothersentence.Itdoes,however,meanthatthematerialmustbeputoverinsuchawaythatitisinterestingandpeoplewanttolisten.Who?ResearchingtheAudienc

7、eTheaudienceorgroupyouaretalkingtoisthemostimportantpeopleinthewholeexercise.Whatshouldyouknowaboutthem?Howmanyofthemarethere?Whyaretheythere?Didtheygotherevoluntarily?Weretheysenttolisten?Whatistheirknowledgeofthesubjectofthetalk?Whataretheirexpectationof

8、thetalkandspeaker?Whatagerangeandsexarethey?Alltheabovepointswilldeterminethematerialusedandtheapproachtothetalk.Forexample,acomputerexperttalkingtoothercomputerexpertsaboutthelatesttechnologywillbeabletousef