Reading(3)：Advertisements

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1、教案题目：Advertisements适用年级：高中一年级使用教材：译林版《牛津高中英语》Module4Unit1Reading教案设计：5TeachingPlanforAdvertisements适用年级：高中一年级使用教材：译林版《牛津高中英语》Module4Unit1ReadingTeachingObjects:1.ToenabletheSstounderstandthereadingstrategyanduseit;2.TohelptheSsgetabetterunderstandingofadvertisements;3.ToenabletheSsexpresstheiri

2、deasaboutadvertisementsandhelpthemtobuildaproperideaaboutbeingsmartaboutadvertisementsTeachingkeyPoints:1.TohelptheSsunderstandthereadingstrategyandguidethemtopracticeusingthestrategy.2.TohelptheSsdiscussthetopicaboutadvertisements.TeachingProcedureStep1Lead-in1.AsktheSs:Whatdoyouthinkofyoursch

3、oollife?----TrytoconnecttheSs’answerswithschoolclubs.2.GroupworkSupposeyouaretheorganizeroftheEnglishClubintheschool,trytosaysomethingtoattractmorestudentstojoinyou.Youcanonlyusethreesentencesatmost.AsksomestudentstogivetheirsentencesandtelltheSs“Whatyoudidjustnowisinfactakindofadvertising.”Ask

4、theSs:Haveyourealizedwhatyoudidjustnowisactuallyakindofadvertisement?----introducethetopicoftheclass---AdvertisementsStep2Whatisanadvertisement?1.AsktheSs“Whatisanadvertisement?”Letthemusetheirownwords.TheSsmayhavedifficultyexpressingitclearlyandproperly.----Wearesousedtoadvertisementsthatweoft

5、enignorethem.Sotodaywearegoingtoreadapassageaboutadvertisementsandtrytolearnmore.2.AsktheSstoreadthepassage(thepartof“Whatisanadvertisement?”)togettheauthor’sdefinitionofadvertisements.Anadvertisementprovidesinformationandusespersuasivelanguagesandexcitingimagestoencouragepeopletobuyaproductors

6、erviceorbelieverinanidea.3.MorequestionstohelptheSsunderstandthispart:Wherecanweseeadvertisements?---Media---Billboard,newspapers,magazines,theInternet,radio,television…Whattypesofadvertisementdowehave?---(1)Commercialads(2)PSAs4.ShowtheSssomepicturesofthetwokindsofadsandasktheSstotellwhichtype

7、theybelongto.ItisveryeasyfortheSstotellthetypes.Thenask:What’sthedifferencebetweencommercialadsandPSAs?Commercialads---Tosellthings;togetprofitsandmoney.PSAs---Toeducatepeople5Step3Doesanadvertisementtellpeoplethecompletetruth?Upt