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1、瑞莎超市配送策略研究摘要连锁超市在我国已发展1()多年了，并且正在以更快的速度迅猛的发展。连锁零伟企业以其高效率，多品种在人们的生活中扮演越來越重要的角色。超市连锁经营作为零售业的一次革命，20世纪90年代在中国悄然起步，发展到今天取得了令人帼冃的成就。物流配送是连锁经营的关键环节，是连锁经营的核心竞争力所在。配送能力的强弱直接决定看连锁企业经营成本的高低，影响金业盈利的能力。但是，目前我国超市连锁企业的物流配送体系建设仍处于初级阶段，现行的配送方式相对落后，这对我国连锁超市的发展造成了巨人的障碍，严重制约了连锁超市的规模效应的发挥，已成
2、为连锁超市发展的“瓶颈二对连锁超市物流配送的探讨和研究有助于我国连锁超市金业通过捉升物流管理水平提高经济效益，降低经营成本，持续向合理化物流管理的方向发展。正是基于这种情况，关键词：连锁超市，物流配送，瑞沙超市1AbstractSupermarketchainsinChinahasdevelopedmorethan10years,andisfasterrapiddevelopment.Retailchainsforitshighefficiency,morevarietyinpeople'slives,playanincreasingly
3、importantrole.Supermarketchainasaretailrevolution,the20thcentury,startedquietlyinChina90years,totodayhasmaderemarkableachievements.Logisticsanddistributionchainmanagementisakeylinkinthechain'scorecompetencemanagement.Abilitytodirectlydeterminethedistributionofthestrengtho
4、ftheoperatingcostsofthechainlevel,affectingtheabilityofcorporateprofits・However,atpresentChina'ssupermarketchainlogisticsanddistributionsystemisstillintheinitialstage,thecurrentdistributionmethodisrelativelybackward,andthisdevelopmentofsupermarketchainsinChinahascausedtre
5、mendousobstacles,severelyrestrictedthescaleofsupermarketchainsplay,hasbecomethedevelopmentofchainstores"bottleneck."Thispaperanalyzesthemacrosupermarketchainlogisticsanddistributionofdomesticsituation,andtostudythelogisticsandretaildevelopmentinTangshan,analyzed
6、thelogisticsofTangshanCityIressastatusandcharacteristicsofthesupermarket,thatthecurrentArethasupermarketlogisticsdistributionofthemainproblemsfacingstrategythereisadeviation,distributionfunctionisnotperfect,distributionandlowefficiency.Forthesequestions,thisstudystarted,t
7、hefollowingrecommendations:changethedistributionstrategytoenhancethecooperationwiththird-partylogisticscompanies;completedistributionfunction,notonlytoimprovetheirdistributioncapabilities,butalsotohelpandtheircooperationinthird-partylogisticsthecompany'sdistributionfuncti
8、on;improvedistributionefficiency;areasonableprofitmodel;optimizationofsupplychainmanagement,lean
