洛阳分时度假营销策略分析

《洛阳分时度假营销策略分析》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、洛阳分时度假营销策略分析摘要分时度假作为一种新兴的休闲旅游方式已在全球掀起了一股热潮，成为一种充满生机和活力的产业，它是旅游业与房地产结合的产物。度假酒丿占、休闲度假区、度假俱乐部、度假公寓等分时度假房产形式在中国已经悄然兴起，并有加速发展的趋势。洛阳是“分时度假''发展潜力巨大的帀场，得天独厚的人文自然旅游资源，房地产的发展等为洛阳发展分时度假提供了良好的环境。分时度假耍在洛阳获得发展，必须寻找到适合洛阳坏境的营销策略。木文从营销的角度，立足洛阳分吋度假产业现状，结合分时度假产品的特性,有针对性地提出了洛阳分时度假营销策略。木文分为四章。第一章介绍

2、了分时度假有关的概念、特性以及分时度假的发展状况；第二章详细分析了洛阳分时度假的市场环境；第三章从促销方式、产品策略等方而分析了洛阳分时度假的营销状况；第四章提出了以服务为基础的整合营俏策略，并从产品策略、促销策略等方面具体阐述了洛阳分时度假的营销策略，以及如何在营销过程中建立消费者权益保障机制。TheAnalysisofTime-shareHolidayMarketingStrategyInLuoyangAbstractAsanewwayofleisureandtravel,Time-shareholidayhassetoffanupsurgein

3、theworldhasbecomeavibrantanddynamicindustry.Itisthecombinationoftourismandrealestate.Therealestateintheformoftime-shareholiday,suchasResorthotels,leisureresorts,vacationclubs,vacationapartments,hassprungupinChina,andhasthetrendofaccelerateddevelopment.Luoyangisahugepotentialmar

4、ketoftime-shareholiday・Theuniqueculturalandnaturaltourismresourcesandthedevelopmentofrealestatehaveprovidedagoodenvironmentforthedevelopmentoftime-shareholidayinLuoyang.Asuitablemarketingstrategymustbefoundsothattime-sharecanbedevelopedinLuoyang.Thispaperputsforwardmarketingstr

5、ategyoftime-shareholidayinLuoyang,fromapointofviewofmarketing,basedonthestatusofLuoyangtime-shareholidayindustry,combiningthecharacteristicsoftime-shareholidayproducts.Thispaperisdividedintofourchapters.Thefirstchapterintroducestheconcept,thecharacteristics,andthedevelopmentoft

6、ime-shareholiday;Thesecondchapterdemonstratesdetailedanalysisthedevelopmentoftime-shareholidayinLuoyang;Thethirdchapteranalysesthemarketingconditionsoftime-shareholidayinLuoyangintheaspectsofsalespromotionproductstrategy;Thechapterfourpresentsaservice-basedintegratedmarketingst

7、rategy.Fromtheaspectsofproductstrategy,marketingstrategyandothersaddressesmarketingstrategyoftime-shareholidayinLuoyang,andhowtoestablishasystemofconsumerprotectioninthemarketingprocess.Keywords:Time-sharemarketingenvironmentmarketingstrategyintegratedmarketingLuoyang第一章分时度假的概述

8、21.1分时度假的概念21.2分时度假的特性21・3分时度假发展状况4第二章洛阳分时度假营销环境分析52」洛