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1、OntheinternationaldevelopmentoftheBoschGroupPanelMembers:ZhangZongrong,DuWei,WangXiaoyan,LaiMinyingZhouYan,LiuMoiling,LingCai,HanDandan,ZhangJinjinAbstract:（王晓艳）Inthispaper,theprototypeoftheBoschGroupCompanybegantorecordandanalyzethehistoryofitsinternationaloperationsinthedevelopme
2、ntprocessandtotheinternationaldevelopmentstrategy,andfocusesonitsinvestigationinChina,analysisandimplementationoftheprincipleofcross-borderinvestmentandmotivationandfurtheranalysisofitsinternationalstrategy,theimpactofitsinternationaldevelopment,basedonthisdiscussion,summedupsevera
3、lsuggestionsforitsfuturedevelopment・Keywords:internationalcross-bordermanagementstrategyDirectory:CompanyProfile（张宗荣，杜伟）Thecourseofinternationaldevelopmentcompany（刘美苓,周艳，来敏英）Internationaldevelopmentstrategy（王晓艳，来敏英，杜伟）fromjointventurestomultinationalcorporationsThedevelopmentstrate
4、gyoftheBoschGroupLocalizationSirategydiversifieddevelopmentstrategyBoschinChina（凌彩，韩丹丹，张金金）BoschlandinginChinsWhychooseChinaBosch，sinternolionalstrategyforitsinternaXionalimpact（凌彩，韩丹丹，张宗荣）ThegrowingeconomicstrengthAlwaysmaintaintechnologyleadershipPlayinternalstrengthtoobtainthead
5、vantagesofeconomiesofscaleSomeofitsrecommendationsforfuturedevelopment（全组成员）continuetoimplementthelocalizationstrengthenself-constructionThemanagementofpeople-oriented6.4Thetimelyassessmentandadjustmentstrategy1..Furtherimprovethecorporateculture6.6Thecombinedcompany，sdevelopmentan
6、denvironmentalprotectionConclusion（周艳，刘美苓）ReferencesCompanyProfileAboutBoschGroupIn1886,Robert・BoschGmbH,thecompanyfounder,Robert・BoschfoundeclinGermanyatthetime,itisbutahumble''WorkshopforPrecisionMechanicsandElectricalEngineering.〃100yearslater,headquarteredinStuttgart,Germany,Ro
7、bert・BoschGmbH,inover50countrieswithsubsidiariesandbranches,withtotalsalesof40billioneuros,thecompanyintheworldwithmorethan24.2millionemployees,2005FortuneGlobal500rankedNo.83.Boschisinvolvedinautomotivetechnology,industrialtechnology,consumergoodsandbuildingtechnologyandotherfield
8、s・BoschAutomotiveTechnolog
