宝钢集团国际化发展战略-研究

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1、062025380王元强宝钢集团国际化发展战略研究AbstractWithin21武centerlary,theeconomyofchinaandhersteelindustryexperiencedcomplicatedinnovationandsounddevelopment．Meanwhile,thecompetitionforcedChinesesteelindustrytofacethemorefierceinternationalchallenge．InJuly,2007，BaostcclwaslistedinNumber6withi

2、nworldsteelindustryand307offortune500谢ththeannualsalesof22．6632billionUSdollars．nliSwasthefourthtimesthatBaostcclc锄eintothefortune500．Asoneofthelargeststate-ownedcompaniesinChina,Baosteel’ScompetitionkeycapabilityandthemassproductionlevelWasformedbyhardeffortwithinthetwent3,y

3、ears．Ontheworldstage，thegoalofrealizingtwoworldnumberoneinitiatedBaosteelmorefocused0ninternationalstrategyofrowmaterialimportandfinishedgoodsexport．Withtheannualsalesincreasedandthemanufacturescaleerdarged，thefluctuationinpriceofironstoneandfinishedgoodsinworldmarketbecameth

4、emoresensitivefactorforthedevelopmentofBaosteel．Compared谢n1theotherseveralhugcinternationalcompetitors，Baosteeldoesstillhavegaptofitin．Inordertodealwimtheembarrasssituation，Baosteelshouldkeepupwiththem．Otherwise,Baosteelwillbeinthecrisisforsurvival．Therefore，internationalstra

5、tegybecomesSOurgentforBaosteeltoconsiderabouthisdevelopment．WiththeestablishmentofBaosteelintheverybeginning,Baosteelhasformedmaturedimport—exportmodelandconstructedinternationalmarketchannel．Thereputationhasbeenestablishedinthecustomer．Asthetimegoeson，Baosteelisfacingtomanyp

6、ressures，suchas，therawmaterialsupply,marketing,supplychain，thelaborcostandcapitalreturnratio．TheinitialgoalofBaosteel’SintemationalizationiStosolvetheproblemsofovermanufacturingcapacityindomesticmarketandrawmaterialsupplyproblems．Butwiththeinternationalizationprocess，Baosteel

7、foundtherearestillopportunitiesinthedevelopedcountry’Smarketbecauseoftheirproductportfolio．Exceptforthedevelopedmark瓯BRICSfourcountriesofBrazil，Russia，IndiaandChina,togetherwithVISTAfivecountriesofVietnam，Indonesia，SouthAfrica，TurkeyandArgentina,whichhaverobustdevelopmentpote

8、ntial．Thedemandofsteelinthesecountriesis3KEYWORDS：Baosteel，internati