大学核心商务英语读写教程第2册UnitSixTheirBusinessWays

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1、UnitSixTheirBusinessWaysObjectivesToknowsomethingaboutbusinesswaysTogetfamiliarwithquestionnaireandbusinessmemoTolearnnewwordsandexpressionsTomasterhowtoanalyzedifficultandlongsentencesTextADellComputerTurnsCustomerSatisfactionintoProfitsBackgroundInformation1IntroductiontotheText2TechnicalTerms3W

2、ordsandExpressions4NotestotheText51.BackgroundInformationTherearethreebasiccomponentsinbusiness:belief,knowledgeandaction.Faithandbeliefinproductsandserviceisanessentialqualitytopossessforbusinesssuccess.Knowledgeandtheskillslearnedbyreadingbooks,acquiredthroughseminarsandfromtheteachingsofleaders

3、inthebusinessfieldyouchosetoendeavorisalsohighlyessential.Theneedforastrongdrivetohavetheverybasicskillsandtheknow-howtoexperienceyourproductandservicefirstsoyoumayenthusiasticallyencourageeveryonetotrywhateverproductorserviceyouareofferingthem.Becommittedandresponsibletoyourcustomersandclients.Th

4、iscanbeaccomplishedbygenuinelytreatingyourcustomerswithcare,notmerelyengagingindeceptiveadvertising.Formlong-termsuccessbycultivatinglong-termsatisfiedandloyalcustomers.Whentheirneedsaremet,customersareattheirhappiestandmostsatisfied.Lastisaction.Putyourbeliefandknowledgeintoaction.Yourknowledgean

5、dbeliefwillbeputintowasteifyoudonotactrightaway.Apowerfulefforttocombinealltheseelementsmustbeworkedoutharmoniouslytoattainsuccessinbusiness.2.IntroductiontotheTextThemeoftheTextTextAmainlyexplainshowDellComputerbecomessuccessful.Dell’ssuccessprovedthatthewell-knownbusinessbeliefiseffective----the

6、customerisalwaystheGod.2.IntroductiontotheText本文为记叙文文体，语言规范而精炼。作者通过戴尔的成功向我们印证了一个为人熟知的企业经营理念：顾客永远是上帝。作者从戴尔在大学宿舍的创业伊始写起，到后来戴尔成为电脑直销商业巨头，戴尔的成功经验也就自然而然地呈现在我们眼前---把顾客放在第一位，倾听﹑理解他们并提供客户服务；公司管理者或普通员工都必须行动机敏，灵活多变。文章中作者用了比较多的破折号来对前面内容作补充说明，例如：First,itmustputthecustomerfirst─bylistening,understanding,andpro

7、vidingcustomerservice.Second,acompany—bothitsmanagersandemployees—mustactwithspeedandflexibility.3.BusinessTerms（1）sellingoverthetelephone电话推销Sellingoverthetelephonereferstoapromotionalway---salesmenpromotetheirp