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1、AbstractInrecentthirtyyears,ourcountyhasmadesignificantprogressinmachinerymanufacturingindustryandachievedgreatsuccessespeciallyinmachinerymanufacturing.However,enterprisesofmachinerymanufactureindustryofourcountyconfrontsomeproblemsincustomerrelationshipmanagement,especiallyproblemsonsalesmana
2、gementresultingfromunclearclientdefinitionandincompletedescription.Andsuchproblemsproduceaseriouseffectonthepromotionofsalesabilityofenterprises.BasedonthestudyofdomesticandforeignCRMtheoryandpresentsituationofapplicationofCRMinourcountry,thisthesisstatesthecoremanagementconceptoncustomerrelati
3、onshipCustomer-centricllconceptandpresentsthesignificanceofmachinerymanufacturingenterprisesusingCRMmanagementtheorytoimprovetheirsalesability.Firstofall,thisthesisintroducesthebasicsituationofXCmachinerymanufacturingenterprisesandsummariestheproductfeatures,customerfeaturesandcustomerrelations
4、hipmanagementofXCenterprises.ThedescriptionofcurrentsituationofXCenterpriseonproductfeatures,customerfeaturesandcustomerrelationshipmanagementofXCenterprisesandtheanalysisonproblemsoncustomersrelationshipmanagementandunderlyingreasonsonsuchproblemsofXCenterpriseslaythefoundationforXCenterprises
5、betteringthecustomersrelationshipmanagement.Then,combinedwithcustomersrelationshipmanagementtheoryandaimedatproblemsoncustomersrelationshipmanagementofXCenterprises,thethesisexpoundstheoverallCRMsystemfractureofXCenterprisesandgivesoutthemajorfunctionssuchascustomersmanagement,customersrating,m
6、arketmanagement,salesforecastingofCRMsysteminXCenterprisesinordertochangethecurrentsituationoncustomersrelationshipmanagementanduseCRMsystemtoimprovecustomersrelationshipmanagementofXCenterprises・Atlast,thethesis,connectedwiththeauthor'sworkingexperience,presentsthemajorfactorsofXCenterprisesim
7、plementingtheCRMsystemandpointsoutrespectivelymajorfactorsinthreeaspects,projectpreparation,platformselection,andimplementationandgeneralization,ofXCenterprisestoinsuresmoothimplementationofCRMproject.Ihope,byvirtueofthestudyinthi
