国际商务英语课件

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1、国际商务英语InternationalBusinessEnglishSeekingBusinessOpportunityUnitOne【Task】1.Inwhatsourcescanyougetthenamesandaddressesofnewfirmsconcerned?2.HowdoyouwritealettertoexpressyourdesiretoestablishbusinessrelationswithXXFoodstuffsImport&ExportCorpinHolland?Bu

2、sinessRelationsBuyerfromInternetetc.，alargeimporterof，commodity，experience,businessscope,willingnessSellerfromInternetetc.，alargeexporterof，commodity，experience,businessscope,willingnessTheforeignmerchantsmayapproacheachotherthroughthefollowingchannel

3、s:(1)Web(2)Banks(3)CommercialCounselor'sOffice(4)ChambersofCommerce(5)TradeDirectory(6)Advertisements(7)Attendanceattradefairsandexhibitionsheldathomeandabroad(8)Mutualvisitsbytradedelegationsandgroupetc.【WritingTips】Whenwritingalettertoestablishbusin

4、essrelations,thefollowingpointsshouldbecovered:⑴Thesourceofinformation⑵Theintentionofwritingletter(toestablishbusinessrelations)⑶Self-introduction(Generally,itincludestwoparts:theintroductionofthecompanyandtheintroductionofitsmainproducts.Undercertain

5、circumstances,catalogues,samples,andpricelistmayalsobeenclosed.)⑷YourexpectationfromtheaddressesUsefulSentensesNumberSentenses1We’velearntfromyourwebsitethatyouareamajorsupplierofautomobilepartsinShanghai.2Wehavebeeninthislineformorethantwentyyears.3T

6、heworkmanshipofourproductsappealsverymuchtoforeigncustomers..4Inordertoacquaintyouwiththetextileswehandle,wetakepleasureinsendingyoubyairourlatestcatalogueforyourperusal..EnquiryandOfferUnitTwoEnquiry&OfferGeneralenquirySpecificenquiryFirmofferNon-fir

7、moffer【Task】1.WhatinformationaboutshouldJohnson’sCompanyprovideinthefirstenquiry?2.Howtoattractapotentialsupplier’sattentiontoyourenquiry?3.Whatshouldbementionedinmakingafirmoffer?4.Howdoyouwritealettertomakeanofferwithcomfortabletoneandshowactiveatti

8、tude?EnquirySpecificenquiryThebuyerhasaparticulararticleorproductinmindandwantsthesellertomakeanofferforthisitem.GeneralenquiryThebuyeronlyasksforcatalogues,pricelists,samplesorsomeotherreferencematerials,justforgettingsomegeneralinformationof