《电子商务英语教程》-Unit4[1]

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1、Unit4Objective8NotesToPassageA@ActivitiesOnPassageA@BasicE-commerceWriting&RelatedReadingUnit48NotesToPassageB@ActivitiesOnPassageB:WorkonlineUnit3Objective:Inthisunit,youwilllearn:CWhatisB2BCWhyB2BissopopularCWhatisB2Ce-commerceCBasicE-commerceEnglishWr

2、itingFocus:IdentifytheuseofB2B.Nodus:ThedevelopmentofB2C学习目标1)ManyorganizationshavebothB2BandB2Ccomponents,butit'snotunusualforacompanytospecializeinB2Bservicesorsales.PassageA虽然许多公司通常既采用B2B（企业对企业的电子商务）销售方式又采用B2C（企业对消费者的电子商务）销售方式，但专门从事B2B服务或销售的公司也是司空见惯的。

3、4注解：B2B=businesstobusiness；B2C=businesstocustomer；本句是典型的并列句，but用以表示语气的转折，其结构为简单句＋等立连词＋简单句，常见的等立连词有and,or,but等；动词短语specializein意为“主营,专攻”，notunusual是双否定，正所谓否定之否定，即为肯定，因此可译为“很平常，不足为奇，司空见惯”等。2)Insteadofsimplyfocusingonbusiness-to-businesssales,moderncorporat

4、ionsareconductingotherfinancialtransactionsonline.现代的公司会从事其他网上的商务交易，而不会只专门从事企业对企业的电子商务销售。4注解：insteadof引导的介宾短语充当状语，相当于“inplaceofsthelse”,意为“代替，而不是”；focuson意为“集中”；conduct……transaction意为“从事……交易”。3)WithoutaB2Bcomponent,themanufacturerwouldhavelostoutonaveryl

5、ucrativesale.4注解：从主句中的wouldhavelost可以断定这是表示与过去事实相反的虚拟条件句，因此介词短语WithoutaB2Bcomponent是虚拟含蓄条件句，相当于“ifithadnothad……”；动词短语loseouton意为“未能占上风或错过机会”。若不是厂商采取了B2B销售方式，那不知会错过多少有利可图的销售机会。4)Withthegrowthinelectroniccommunications,B2Bhastakenonevenmoreimportance.End随着

6、电子通讯的发展，B2B已经显得更加重要。4注解：动词短语takeon在此处是“开始显现；变得”的意思。例如：Hisvoicetookonasadtone.他的声音变得悲伤起来。@ActivitiesOnPassageA1)WhatarethecompleteformsofB2BandB2C?4.3.1Criticalthinking2)Whatarethevastmajorityofproductsandservicessoldconsideredtobeinnature?3)Whydomanycomp

7、aniesprovideB2BoptionsalongsidetheB2Cofferingsattheirwebsitesandotheroutlets?4)WhatformofB2Btransactionisverycommoninthemanufacturingworld?6)WhatfunctionsdoB2Bcommunicationshavenow?5)Whichhasbecomemoreimportantwiththegrowthinelectroniccommunications?@Act

8、ivitiesOnPassageA4.3.2.1GivetheChineseequivalentsofthefollowingwordsorexpressions:4.3.2Translationpractice1)business-to-business2)business-to-customer3)sheervolume4)manufacturer'swebsitecatalog5)clothingstores6)lucrativesa