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1、从危机管理的角度评判三砸双菱空调案Thefirstdomesticcase,damagingcommodityreputationforwiderconcern"threehit〃Shuangling，zairconditioningcasesettledinJuly17,2003,theShanghaifirstintermediatepeople'scourtmadeafinaldecisiononthefirstdomesticcommodityreputationdamagecase,rejec
2、tedtheappealofChenEn4people,theShanghaiShuanglingairconditionermemufacturingCoLtdwin."Thestoryhitthreeshiningair-conditionerscase"isthis:inApril2001,ZhejiangHaiyanChenenandJinYuegen,JinJiaxiangthreepeopletogethertheLianyungangcityaguestroomdepartment,tot
3、heLianyungangelectriccompanypurchased84(totalingmorethan27yuan)Shuanglingairconditioner・InNovember2001,ChenEnetal.Airconditionerqualityproblemsonthegrounds,totheShanghaiShuanglingairconditionermariufacturingCo.Ltd・complaints,shiningcompanysenttoLianyunga
4、ngfortestingandconsultation,buteventuallythetwosidesdidnotreachaconsensus・InDecember2001andJanuary2002,whenthereporterQianGuangruintheinterestsofthetemptation,haswrittentworeportsontheseevents,a"noiseexceedthestandardtobepunished,customersclaim2million-8
5、4Taiwantheshiningair-conditionersintrouble",a"troublewiththeshiningair-conditionersXuwen-businessownersclaim3millionyuan〃・Publishedinthe"Nanjingmorningnews〃・In20023,May,ChenEn,JinYuegen,JinJiaxiangthreepeopleinShanghai,Nanjingtwocitycommercialandtranspor
6、tationhub,〃theinferiorqualityoftheshiningair-conditioners,hanging"slogan,inthesmashedtheshiningair-conditionersa."Threehitaftertheevent,ShanghaiShuanglingairconditionermanufacturingCo.,Ltd・courts.ShanghaicityproductqualitysupervisionandInspectionInstitut
7、e,nationalqualitysupervisionandinspectioncenterofhouseholdelectricalappliancesinaccordancewithlegalprocedures,involvedinthecaseofairconditioningforsamplinginspection,theconclusionistheairconditioningrefrigerationcapacity,heatandnoisetestresultsareinlinew
8、ithnationalstandards・Inthiscase,FengxianDistrictprocuratoratetothecrimeofdamagingcommodityreputationofChenEn,JinYuegen,JinJiaxiangcase,Qianguangru4peopleprosecuted.FengxianDistrictcourtafterhearingthat,ChenEn4peopledeliber
