2017年全球奢侈品行业消费者洞察报告第4版（英文版）

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1、TheTrue-LuxuryGlobalConsumerInsight4thEditionMilan,February16th,2017Copyright©2016byTheBostonConsultingGroup,Inc.Allrightsreserved.BCGAltagammaTrue-LuxuryGlobalConsInsight2017Edv6914feb17FinalNoBUP.pptx1Draft—fordiscussiononlyTheTrue-LuxuryGlobalConsumerIns

2、ightpanelSource:BCG-AltagammaTrue-LuxuryConsumerInsight10Nationalities~36k€Avg.luxuryspend12000+ConsumersVs.2016Ed.1•+1000inChina•+1000inUS•+15k€Copyright©2016byTheBostonConsultingGroup,Inc.Allrightsreserved.2Draft—fordiscussiononly(k€perconsumer)>100k€50-1

3、00k€20-50k€10-20k€5-10k€AverageSpendforoverallsampleSource:BCG-AltagammaTrue-LuxuryGlobalConsumerInsightBCGAltagammaTrue-LuxuryGlobalConsInsight2017Edv6914feb17FinalNoBUP.pptxWepushtoberelevantonthehighestsegmentsoftheluxuryconsumersTrue-LuxuryConsumerssamp

4、ledistribution(%respondents)Luxuryyearlyspend1Clusterssizeevolution4thvs3rdEdition1.Expenditureincludespersonalluxury(e.g.handbags,shoes,sunglassesandotheraccessories,clothing)andexperientialluxury(e.g.hotels,wineandspirits,exclusivevacations).Excludedcars,

5、yachts,smartphones&tablets3rdedition1%7%6%28%35%30%~21k€4thedition7%25%18%30%25%20%~36k€2Copyright©2016byTheBostonConsultingGroup,Inc.Allrightsreserved.BCGAltagammaTrue-LuxuryGlobalConsInsight2017Edv6914feb17FinalNoBUP.pptx3Draft—fordiscussiononlyWesethighe

6、rthresholdsbycategoryvspreviouseditiontoidentifya"TrueLuxuryConsumer"ThresholdPrice>1000€/each>300€/each>180€/each>180€/each2>1400€/each>1200€/each>1600€/each>400€/each>200€/each>4000€/pers./week>250€/each>100€/each>2000€/each>400€/each>1200€/eachCategoryHa

7、ndbagsShoesSunglassesOtheraccessories1Outerwear/CoatsDressesforwomenSuitsformenSweaters/KnitwearShirts/TopwearCruise/resortJeans/Pants/SkirtsFragrances&CosmeticsWatchesSmartwatchesJewelryDesignfurnitureLightingMinimumspent5k€inthepastyearonpersonalluxurygoo

8、ds1."Otheraccessories"includesscarves,wallets,beltsandties2.>180€/eachforSmallLeatherGoods,>150€/eachforSilkGoodsSource:BCG-AltagammaTrue-LuxuryGlobalConsumerInsight;BCGThresholdPrice>200€/person>100€/