《2018年全球奢侈品行业研究报告（英文版）》

《《2018年全球奢侈品行业研究报告（英文版）》》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、LUXURYGOODSWORLDWIDEMARKETSTUDY,NOVEMBER2018THEFUTUREOFLUXURY:ALOOKINTOTOMORROWTOUNDERSTANDTODAYCLAUDIAD'ARPIZIO

2、FEDERICALEVATOMETHODOLOGICALFOREWORD–SCOPEREVISION,TOFOCUSPERSONALLUXURYGOODSMARKETONCORECATEGORIESPersonalluxurygoodsmarket

3、€B•Marketdef

4、initionasper•Excludingart-de-la-table•RestatednewpersonalBainluxurystudy2017(nowincludedintoHigh-luxurygoodsmarket1(May-18)QualityDesignandHomeware)andotherresidualcategoriesGLOBALPERSONALLUXURYGOODSMARKETRESTATEMENTCHIBurberrydiscussionJune2018v3Not

5、e:(1)PersonalluxurygoodsmarketincludesApparel,Accessories,HardluxuryandBeauty2GLOBALLUXURYMARKETS:~1.2T€,WITH5%REAL-TERMGROWTHIN2018Globalluxurygoodsmarkets

6、€B@K:Growthatconstantexchangerates+1%+5%@K2018GROWTH’17-’18E@K6%5%5%4%6%6%4%-3%7%CHIBurberryd

7、iscussionJune2018v33PERSONALLUXURYGOODSMARKETOVERPERFORMINGOTHERLUXURYSEGMENTSIN2018Globalluxurymarketbycategory

8、%•Personalluxurygoodsgainingtractioninthelastyear•Intimateandless“showy”experiencesareexpectedtobemorevaluedbyconsumers,inparticularyoung

9、erones•LuxuryToysandOut-of-homeexperienceskeepingapositivetrend,butslowingdownvs.thepast,approachingamaturationphase@K:GrowthatconstantexchangeratesNote:At-homeluxuryincludesFineArt,High-qualitydesignfurniture&homeware,FineWines&SpiritsandGourmetFood

10、;Out-of-homeluxuryincludesLuxuryhospitality,CruisesandFinedining;LuxuryToysincludesLuxuryCHIBurberrydiscussionJune2018v3cars,PrivateJetsandYachts4LUXURYTOYSFINEART&DESIGNFOOD&BEVERAGEOUT-OF-HOMEFURNITUREEXPERIENCESEXPERIENCES•Positive(but•Recoveryofp

11、ublic•Continuingpositive•Positivegrowthinsoftening)luxuryauctionsboostingmomentumforrealtermsforluxurycarsmarket;fineartsmarket,Spirits,boostedbyhotels;travelAspirationalsegmentonlinepenetratingincreasingdemandbecominga“stateoutperforminghigherpricer

12、angesforexclusiveclubsofmind”withhotelandcraftspiritsevolvingintosocial•Lacklustertrendfor•Solidgrowthinrealvenuesin-syncwithluxuryyachts,despitetermsforhigh•Lowsingle-digitthecitysurginginterestqualitydesigngrowthforWinesamongChinesefurniture,sustai