国际贸易实务双语教程(第三版)Unit 02

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1、国际贸易实务双语教程（第三版）(INTERNATIONALBusinessPractice)清华大学出版社Review1Whatisinternationaltrade?2Whatarethemajormotivationsforfirmstooperateinternationalbusiness?3Whatmeasuresdomostcompaniesusuallyadopttoavoidwildswingsinthesalesandprofits?4Pleasegivethefourmaj

2、oroperationformschosenbymostcompanies.5Whatlimitsafirm’ssales?6Whatdoes“royalties”mean?7Pleasetrytofinishalltheexerciseinthetextbook.Chapter2GeneralProceduresofExportandImportTransactionMainPointsinthisUnitSectionOneProceduresofExportandImportTransac

3、tion（进出口贸易的步骤）SectionTwoBusinessNegotiation（交易的磋商）SectionThreeBasicQualitiesforGoodNegotiators（优秀谈判人员基本素质）1WhatisExporting2ProceduresofExport1)Makingmarketresearch2)MarketingandPromotion3WhatisImporting4Partiesinvolvedinexportandimporttransaction5Spe

4、cialistsinvolvedinexportandimporttransactions6BasicDocumentsneededinExportandImportTransactionPleaselookatthefollowingdraft(ExportProceduresunderCIRonthesideofSeller)SectionOneProceduresofExportandImportTransactionExportProceduresunderCIRonthesideofS

5、ellerAcceptanceSigningContractApplyingImportLicenseOpeningL/CCharteringSpaceShipDeliveryCheckingL/CArrivalDeclareandDischargeConclusionDischargeTrackGoodsInsuranceSettlementClaims,AdjustmentProceduresofImportTransactionMarketResearchAnyexporterwhowan

6、tstosellhisproductsinaforeigncountryorcountriesmustfirstconductalotofmarketresearch.Marketresearchisaprocessofconductingresearchintoaspecificmarketforaparticularproduct.Exportmarketresearch,inparticular,isastudyofagivenmarketabroadtodeterminetheneeds

7、ofthatmarketandthemethodsbywhichtheproductscanbesupplied.Theexporterneedstoknowwhichforeigncompaniesarelikelytousehisproductsormightbeinterestedinmarketinganddistributingtheproductsintheircountry.*theexporters*theimporters*theportauthority*theshippin

8、gcompany(forseafreight)*theairline(forairfreight)*theinsurancecompanyorbrokers*theexporter’sbank*theimporter’sbank*therailways(insomecases)intheimporter’country*theroadhauler(insomecase)intheimporter’country*theshippingagentattheportorairportofdischa