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1、IhavenoticedrecentlythatthewindsofchangeareblowingforcefullyacrossChina.IamnottalkingaboutthesandstormsthatcrossedtheGansuregionearlierthisyear,butsomethingoffarmoreconsequence.Sincethebeginningoftheyearpalpablechangeisintheair.Itisreadilyapparenttomethatacriticalmasshasbee
2、nreachedandthatChina'slong-timeinabilitytomastertheartofsoftpowerandculturaldiplomacyisfinallychanging.Thefewpopularlong-timestaplesofChineseculturaldiplomacylikekungfufightersandacrobats,togetherwithafewmemorablehighbrowmuseumshows,nowwillhavemoreandmorecompany.Thefloodgat
3、esseemtobesuddenlyopeningtoagrowingtideofprofessional,world-classculturalexportsandco-productions.ThecascadeofchangesbegantoappearduringVicePresidentXiJinping’svisittoAmericalastFebruarywhenitwasannouncedthatChinaandHollywoodwillsignificantlystep-upSino-Americanco-productio
4、nswiththelikesofDisney,DreamWorks,JamesCameronofAvatarandTitanicfame,andmanyothers.Thebenefitsforbothsidesaresignificant.ChinawillbeabletoshareandlearnfromHollywood'scenturyofcreativeandcommercialsuccess.Thisnotonlyincludestheartoffilmmaking,includingspecialeffects,butmarke
5、tingandtheateroperation.Forexample,Iamalwaysamazedthatno-brainertoolsintheUSsuchasusingfocusgroupsorquantitativeresearchateverystageofcreationtohelpmaximizeafilm'schancesforsuccessareanalienconcepthere.TheUSwillbeabletogainanincreasedpresenceintheChinesemediamarket.Andgiven
6、theincreasedshareofbox-officetakeannouncedduringXi'sUSvisit,thisisadoublewin.Perhapsthegreatestbenefitwillbethelearningthatwilltakeplacebyeachsidefromtheother.Neithersidehasamonopolyonknowledge.Astheworldshrinks,itiscriticalthatweeachunderstand,appreciateandshareeachother's
7、verydifferentoutlooks.Puttingbusinessconsiderationsaside,however,thereisnoquestionthatChinawillbetheprimebeneficiary.ModernChinaismisunderstoodbymanyoutsiders,mostlybecausetheyaremisinformedoruninformed.Masteringmedia,beitstate-of-the-artexhibitions,TVorfilms,willhelpbillio
8、nsofpeoplearoundtheworldgetabetterandmorepositiveinsightintotheChinaofyesterday,to
