我国主题酒店的发展浅析【毕业论文】

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1、本科毕业论文（20届）我国主题酒店的发展浅析11目录摘要·····································································1Abstract·································································1前言·····································································1一、我国主题酒店的定义及其发展概况·······························

2、········2（一）我国主题酒店的定义··············································2（二）主题酒店的一般类型··············································3（三）主题酒店发展概况················································2二、我国主题酒店现今存在的主要问题·······································4（一）主题酒店与特色酒店相互混合································

3、······4（二）过分西化，不考虑所处地域的形象··································411（三）过分依赖主题，轻视其他··········································4（四）追求大规模，投入大··············································4（五）星级低，宣传不力，知名度不高····································4三、转变的原因和采取的经营战略···········································5（

4、一）酒店向主题文化酒店转变的原因····································5（二）主题文化酒店的经营战略·············································5四、以深圳圈子艺术酒店为例进行实例分析···································7（一）深圳圈子艺术酒店简介············································7（二）深圳圈子艺术酒店的特色以及长处··································8（三）结合深圳圈子艺术酒店

5、的成功之处，给那些转型酒店的酒店一些建议····9五、结束语······························································1011参考文献································································1011[摘要]深圳圈子艺术酒店无疑是对艺术酒店的一种新尝试，其文化建设的成功与否更是直接影响酒店业经营理念的改变与创新意识的提升。它将为我国主题酒店的发展提供新的道路和前行的方向。文章论述我国主题文化酒店的现状以及存在的问题，同时提出了酒店向艺术型酒店转

6、变的原因和采取的经营战略，并以深圳圈子艺术酒店为例进行实例分析，为我国主题文化酒店更好的建设和发展提供有益的参考。[关键词]主题文化酒店；深圳圈子艺术酒店；分众营销；[Abstract]ArtHotelinShenzhencirclesinarthotelisundoubtedlyanewattempt,thesuccessoftheircultureisadirectimpactonthehotelindustryandinnovationmanagementphilosophyheightenedawarenessofchange.Arthoteldevelopmentwi

7、llfillthegapsontheroad,startwiththebenchmarkrole.Thispaperdiscussesthethemeofculturalpropertyofthecurrentsituationandexistingproblems,andproposedhoteltotheartisticreasonsforthechangeandtakethehotel'sbusinessstrategy,andthecircleofArtHotelinShenzhen