剑桥商务英语-剑桥商务英语中级模拟110

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1、剑桥商务英语中级模拟110READINGPARTONEAThecost-effectivenessandflexibilityofferedbylarge-formatdigitalimaginghasalsohelpeddiversifythenumberofout-of-homemedia•Out-of-homewasaconceptthatdidn11haveanameuntildigitaltechnologygaveitone•Insteadofhand-paintingabusorshelter,aself-adhesivegraphiccanbedigitallyimaged

2、inashortamountoftimeandappliedwithrelativeease

3、gewithseasonsanddailylightdifferences・Forinstancezlightscanbeprogrammedtoturnoffattheendofanadvertiser1scontract,whiletwo-waycommunicationletsoutdoorcompaniesknowwhenthereisnopower•cAnotherelectronicdevicebarcode-identificationtracksanadvertiser1scampaignfromposterproductionthroughshipping,display

4、andremoval•Inthisway,advertiserscanverifythestatusoftheircampaignthroughon-linecommunicationwiththeoutdoorcompanies.Similarly,computer-mappingsystemshelpadvertiserscombinedemographicandgeographicmarketresearchdatawithoutdoorlocationstodeterminethebestplacetoadvertise.DGlobalpositioningsystems(GPS)

5、makeupanothertechnologythatenablestheoutdoorindustrytodeterminedisplaylocations.Dataisgatheredwithahand-heldGPSreceiverthatreceivesradiosignalsfromsatellites.Thedataisthenputintomappingdatabasesystemsthatvisuallypositionbillboardsandotherout-of-homeadvertisingdisplaysatthatlocation.Inthisway,adver

6、tiserscantestcreativedesignsatspecificlocationsfromacomputerbeforetheycommittothem.Lightingsystemofbillboardchangesseasonally,whichisremote-control.2、Oneoftheeffectsthatdigitaltechnologyhasonoutdooradvertisingistomakeclearpicturesmoredurab*.3^Digitalimagedadvertisingcansavetimeandlabor.4、Thecompan

7、iesrequiringoutdooradvertisingcancommunicatewithadviserontheInternet.5^Advertiserscangaugetheirdesignbeforeputtingitintoeffect•6、Byusingelectronictechnique,advertiserscanfindthemostsuitabledisplaypositiontodooutd