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1、BusinessExportPlanBy:DaisyMargaretAriaLilyLuciaI.Introduction31.Organization42.ProductsandServices5ⅡMarketoverview61.Economicenvironment62.Politicalenvironment.73.Factorsthatinfluencemarketsegment8Ⅲ.Marketentrystategy101.Targetmarket112.DescriptionofkeycompetitorsandCompetitivepos
2、ition123.Productpositioning124.Pricestrategy135.Promotionstrategyofsales13Ⅳ.RegulatoryandLogisticalIssues141.Intellectualpropertyprotection142.Somesuggestionsofaleforintellectualpropertyprotection152.1Establishingarelativelyefficientpicketprosecutionteam152.2Toimprovethepackaginga
3、ndlabel153.Modesoftransportation164.Cargoinsurance164.1Basicrisks16Ⅴ.Riskfactors181.Marketrisks182.Myideaofmarketrisks183.Politicalrisks19Ⅵ.Implementationplan191.Trinity192.Keyactivities20Ⅶ.Financialplan23I.Introduction1.IntroductionAveragelinepriceOurcompanyisTsingtaoBrewery.Tsin
4、gtaoBreweryCompanyLimitedisalargestateenterprises,theformerlystate-ownedTsingtaoBrewery,whichisfoundedin1903,isChina'soldestbeerproducers.ItsproductionofbeerisoneofChina'smostfamousbrandsintheinternationalmarket.In1993restructuringfortheCompany，andinHongKongandShanghai-listedHshar
5、esandAsharesstockisissued.TsingtaoBreweryperiodicstrategyintheinternationalmarketis"outofChinatown,intothemainstreammarket."Meanwhile,QingdaoBeerhasachievedinternationalpurchases.TsingtaoBeerhasalwaysinsistedfromAustralia,France,Canadaimportedwinequalitybarleyasrawmaterial,theorig
6、inoftheseplumpbarleygrains,solubility,lightcolor,isheadquarterstheworld'shighestqualitybarleywine,ensuringhighquality.ThisisthelocationofTsingtaoBeercompanies.Currently,thecompanyhasestablishedaTsingtaomarketingnetworkalloverthecountry,in19provincesandcitieshavemorethan50roomsofbe
7、erandmaltproductionplant,exportedtomorethan50countriesandregions,Chinaisthelargestexportvolumeofbeerbrands.Responsibleforthedifferentpartsoftheheadquarters,liketransportationcompany,mediacompanyandsoon.subsidiaries2.OrganizationTheBoardofDirectorshasestablishedaStrategyandInvestme
8、ntCommittee,theAuditandFinanceCom
