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1、剑桥商务英语高级模拟25READINGPARTONE・Lookatthestatementsbelowandthefiveintroductionsforgoods・・WhichintroductionA,B,C,DorEdoeseachstatement1-8referto?・Foreachstatement1•&markoneletterA,B,C，DorE・・Youwillneedtousesomeoftheselettersmorethanonce・A.Shoppinggoodsaren11boughtveryoften,arebough
2、tonlyaftertheconsumerhascomparedtheirfeatureswiththoseofcompetingbrands,andarefoundinonlyafewstoresinonearea.Thesegoodsusuallyhaveahigherunitpricethanconveniencegoods,andanindividualsalesperson,ratherthanacashier,maybeneededtosellthem.Examplesofshoppinggoodsareautomobiles,fur
3、niture,men1ssuits,ladies1wear,shoes,andmajorappliances•B.Specialtygoodslikeprestigeautomobiles,photographicequipment,finejewelry,andhigh-fashionclothingandfurnitureareboughtbyconsumersafteraspecialshoppingeffort.Theyareboughtinfrequentlyandaregenerallyavailableonlyinexclusive
4、outlets.They1reusuallyhigh-priced,butpriceisn11themainconsiderationofaconsumerbuyingthem.Aconsumerisoftenwillingtogooutofthewaytofindacertainbrand.Specialtygoodsprovethepointthatgoodsareoftenconsiderednotjustfortheirphysicalqualitiesbutalsofortheeconomicutility,egoenhancement
5、,status,andsatisfactiontheycarrywiththem.Forexample,whenpeoplebuyanewcar,theymaywantitnotjustforbasictransportationbutalsoforrecognition,status,orprestige•You1veprobablyfiguredoutthatthisclassificationofconsumergoodsisfarfromrigid.Itmaydifferaccordingtobuyers1intentorwishes.A
6、sconsumers1incomesandbuyinghabitschange,oraspricesdrop,goodsshiftfromoneclassificationtoanother.Usuallytheyshiftdownward,fromthespecialtytotheshopping,orfromtheshoppingtotheconveniencegoodscategory.Televisionsetsbecameshoppinggoodsyearsago.Whenmicrowaveovensfirstcameonthemark
7、et,theywereregardedbymanyasanexpensivenewtoyakindofspecialtygoods-fortherich.Nowthey1reconsideredindispensableshoppinggoodsbyworkingcouplesandsinglepeoplewhobuythemtosavecookingtime.C・Durablegoodscanbefurtherclassifiedaseitherconsumergoodsorindustrialgoods,eachofwhichrequires
8、adifferentsetofmarketingstrategies•Consumergoodsareusedbytheconsumer
