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1、INTERNATIONALBUSINESSSCHOOLLeadershipandOrganizationalBehavior（MRC2613）IndividualAssignmentChinaVankeco.,LTD.McKinsey7SAnalysisPREPAREDFORPROF.DR.ROSMINIOMARPREPAREDBYLIUJIALIN(MR121004)12ContentBackground3ChinaVankeco.,LTD.McKinsey7SAnalysis4-10Reflection10-11References1212Chin
2、aVankeco.,LTD.McKinsey7SAnalysisBackground"Makethearchitecturalpraiseoflife"isthevisionofChinaVanke,isalsothecorevaluesoftheVanke.ChinaVankeco.,LTD.wasfoundedin1984,gettingintotherealestateindustryin1988.In1991VankebecamethesecondcompanyintheShenzhenStockExchange.Afterits20years
3、ofdevelopment,becomethelargestresidentialdevelopmententerpriseinChina.Thebusinessiscoveredbythreebigeconomiccircles,thePearlRiverdelta,YangtzeRiverdeltaandBohaiSea,andtheMidwestofChina,totally53largeandmedium-sizedcities.Inthisthreeyears,thescaleofannualaveragesalesofhousesaremo
4、rethan60000sets,in2011,thecompany’ssalesareawere1075squaremeters,approximately121.5billionRMB.Onlyayearin2012,thesalesweremorethan140billion.Salescontinuedtoleadintheglobalrealestateindustry.In1991VankebecamethesecondcompanyinShenzhenStockExchange.Vankecouldwintherecognitionfrom
5、investors,becausethesustainedgrowthofperformanceandtransparentspecificationofcorporategovernancestructure.Companywassuccessivelyvoted"global200bestsmallandmedium-sizedenterprises",“top200bestsmallbusinessesinAsia,"andalsoinForbes.Inmanyyears,Vankeadherestotheuniquemanagementprin
6、ciple.Itfollowsthebusinessstrategythatisaquickturnaround,rapiddevelopment,relyingontheprofessionalabilitytoobtainafairreturn.Vankealwaysfocusonthemainstream12urbanhousingmarket,suppliesthehousesfortheurbanhouseholds,onlyin2011the144squaremetershousesaccountedfor89%ofsales.Butdue
7、tothesubjecttoregulationeffects,from2009to2010,manycompanieshadalowlevelperformancerelativelyin2011.Thecompanyadherestothequicksales,reasonablepricing,tosubordinatecompanypropertysalesneedtoreachmorethan60%duringthemonthafterlaunching.Atthesametime,companyinsistsspecificationtom
8、anage,donotpursuitofhighprofitmargins,andcompan
