剑桥商务英语-剑桥商务英语高级模拟27

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1、剑桥商务英语高级模拟27READINGPARTONE•Lookatthestatementsbelowandthearticledividedintofiveextractsaboutsettingcustomerexpectationsontheoppositepage・•Whichextract(A,B,C,DorE)docseachstatement1-8referto?•Foreachstatement1-8,markoneletter(A,B,C,DorE)onyourAnswerSheet.•Youwillneedtousesomeoftheselettersmoretha

2、nonce・AExtract1Youarenotprovidingproductorservicetoyourself,soevenifyouareconvincedthatyouhaveyourfingeronthepulseofthebuyingpublie,youmustremainobjectiveinyourviewofhowothersseeyou•Howdoyoudothis?Simplyaskyourcustomersandprospects!Mostofthemwillbehappytotellyouhowtheyfeelaboutdealingwithyourbus

3、iness

4、tyourcustomersmustnavigatethroughinordertodobusinesswithyou,don11sugarcoatitbypretendingthatit1ssimpleornonexistent.Instead,takesometimetocomeupwithawellthought-outexplanationoftheissue,andprovideclear,detailed,andeasytofinddirectionsforaddressingtheissue.Usabilitytestingforanyautomatedsystemisa

5、must!cExtract3Nottobecondescending,butmanytimesweaxesofamiliarwithourproductorservicethatweunconsciouslyfeelthateveryonehasthesameunderstandingwedo•Assumethatexplanationsanddefinitionsarenecessary,andthenprovidecustomerstheoptionofpassingthembywhentheyarenotneeded.Websitesamgreatforthis,astermsa

6、ndphrasescanbepresentedinhypertext,whereausercanclickonthetextandadefinitionorexamplecanpopupinanewwindow.Don11makeyourcustomershavetoseekoutunderstandingofyourproductorservice.Manyofthemwillnotpotherwiththeeffort,andsimplymoveontoacompetitorwhoprovidesaclearerpresentationofwhattheydo,andthebene

7、fitstherein.DExtract4Youandyourcompetitionaregoingafterthesamemarket・Obviously,someofthatmarketischoosingacompetitorinsteadofyou.Whyisthat?Whatisitthatthecompetitorisdoingtopresentitself,itsbusiness,anditsbenefits,whichappea