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1、MarketingisforEverybodyTHEPURPOSEOFTHECOURSE&THEPURPOSEOFTHETEXTTOSHOWTHATMARKETINGISESSENTIALPROVIDEANUNDERSTANDINGOFTHEBASICMARKETINGCONCEPTSAllBusinessisInternationalBusinessCanadahasaveryhighamountofimportsandexportspercapita-thereforealotofourbusiness/marketin
2、ghastoinvolveinternationalaspectsThereforea“Global-MarketingApproach”isindeedaveryappropriatesub-titleforthetextTheGoodLifeWehaveaveryhighstandardoflivinginCanada,accordingtotheUnitedNations,wehavethe#1mostdesirableplacetolive“Canada’sabilitytoretainitshighstandard
3、oflivingdependsonourskillsatcompetingefficientlyonaglobalandlocalscale”So,ifwewanttokeepthingsgood Wehavetohaveagoodunderstandingofmarketing,herelocally,andgloballyWhatisMarketing?Selling?Advertising?Page4WhatisMarketing?WeusethewordMarketingtodescribesuchthingsasa
4、nalyzingtheneedsofthepeopletryingtoguesswhattypesofproductstheywantestimatehowmuchtheywillbuypredictwhentheywillwanttobuydeterminewheretheygotobuythestuffPage5WhatisMarketing?….And,figureoutthebestpricetosellitat-andcanyoustillmakeaprofitsellingitatthatpricedecideo
5、npromotionalthingstocreateawarenessabouttheproductlookatthecompetitiontoseewhattheyaredoingwithpricing,featuresetc.Introduction“Marketingisconcernedwithanticipatingcustomerdemandanddirectingtheflowofgoodsfromproducerstoconsumers”Marketinghastodowithmatchingproducer
6、’soutputstoconsumer’sactivities(wants,needs)Servingtheneedsofcustomersiswhatbusinessshouldbeallabout… Marketingisthebusinessfunctionthatinterpretscustomerneedstotherestoftheorganization.Marketingshouldbeginwiththecustomerneeds-NOTwiththeproductionprocess.Mktgshoul
7、danticipateneeds.Processofplanningandexecutingtheconception,pricing,promotion,anddistributionofideas,goods,andservicestocreateexchangesthatsatisfyindividualsandorganizationalobjectives.Marketing-theformaldefinitionThisFormalDefinitionisusedbyothertextsProcessof…………
8、….PlanningandexecutingN=carryingoutactionstheconception,=(creationoftheidea)pricing,promotion,anddistributionof“STUFF”stuff=ideas,goods,andservic
