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1、Unit5TheSecondPeriodReading英语组蔡月燕TeachinggoalsTargetlanguagea.keywordsbroadcast,post,react,annoy,annoy,accuse,associate,appeal,frequent,figure,salesman,saleswoman,profit,campaign,policy,spokesman,spokeswoman,illegal,targetb・keyphraseshandinhand,reactto,OntheOtherhand,associate・・・with,getac
2、ross,appealto,beawareof,lookoutfor,keepaneyeoutforc.keysentencepatternsThedevelopmentofradio,televisionandothermediahasgonehandinhandwith•…Byintroducingabrandnametopotentialcustomers,andbyassociatingtheproductwiththecustomers'needs,companiesareabletoinflueneethechoicescustomersmake・Thebest
3、chancetoreachcustomersistoappealtotheiremotions・Firstofall,weshouldalwayskeepaneyeoutfor“hiddeninformation”.2.AbilitygoalsEnabletheSSevaluateadvertisingandadvertisements・3.LearningabilitygoalsHelpthestudentslearnhowtoevaluatetheadvantagesanddisadvantagesofadsandprotectthemselvesfrommislead
4、ingads・TeachingimportantpointsHOWtoevaluateadvertisingandadvertisements・TeachingdifficultpointsThedefinition,principleandfunctionsofadvertising.Teachingmethods1・Skimmingmethod；2.Task-basedmethod；3.Discussionmethod・TeachingaidsAcomputer,aprojectandsomepictures・Teachingprocedures&waysStepl.L
5、ead-inT:Dearclass,haveyouevernoticedwearelivinginaworldofadvertisements?Whereverweare,wecanfinddifferentformsofadsinnewspapers,magazines,overtheradio,onTV,onthebusesandsoon.Thenwouldyouliketoknowhowtomakeanadvertisement?Whattheirfunctionsare?Andwhatattitudeshouldwehavetowardsadvertisingand
6、advertisements?TodaylefscometoADVERTISING・Step2Pre-reading1.WorkinpairsandfillinthechartThispartistogetthestudentspreparedforthethemereadingbylistingadvantagesanddisadvantagesofads・T:NowpleaselookatPre-reading,Part4.Readtheinstructionsandtrytothinkupmorecreativeideasforthistopic・Shareitwit
7、hyourpartnersafteryoufinishit.Suggestedanswers:AdvantagesDisadvantagesProvideinformationaboutlatestproducts.Misleadcustomersorcheatthemofmoney.2.Increasesalesbyrepeatedadvertising.2.Givefalseorincorrectinformation.3.Cutcostsofnewspapersandmakethemcheaper.3.Tak
