Unit5 Inside advertising阅读课件讲课教案.ppt

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1、Unit5Insideadvertising阅读课件AdvertisementsWHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazinesAtthecinemaAttheairportEverywhereUnit5InsideadvertisingSelf-directedstudyI1.Readthepassagequicklyandfinishthefollowingtasks.(1)Getthemain

2、ideaofeachpart.(2)Howdotheydecidewheretoadvertise?(3)Doesadvertisingwork?Part1(Para1)Part2(Para2)Part3(Para3-7)Part4(Para8-9)Readit&getthemainidea.IntroductionWhatisanad?Howdoadvertisersmakeeffectiveads?Howeffectiveareads?1.Howdotheydecidewheretoadvertise

3、?Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.2.Doesadvertisingwork?Idon’tthinkadvertisingalwayswork.Becausepeoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.1.Wh

4、atcanyoulearnfromthefirstparagraph?A.Advertisementsalwayshaveuscontrolled.B.Ourdailylifeisfilledwithadvertisementshereandthere.C.Everybodyisthewalkingadvertisement.D.Howadvertisementworks.2.Howdoestheadvertisermakeaneffectiveadvertisement?A.Firstidentifyi

5、ngthetargetaudience,thenappealingtothemandchoosingtheappropriatemedium.B.Findingoutthepeopletheadvertisementintendstopersuade.C.Findingoutasmuchaspossibleaboutthetargetgroup.D.Makingtheadappealtothisgroup.3.Whichofthefollowingfactorsisnotmentionedinthetex

6、twhentheadvertisermakesanefficientad?A.Expense.B.Techniques.C.Appealtopeople’sdesire.D.Time.1.Evensomeofthecasualgarmentswewearhasbrandnamesattachedtothemwhichturnusintowalkingadvertisements.2.Withsomanymessagesfromadvertisersfillourdailylives,itisimporta

7、nttounderstandhowadvertisementswork.3.Havingidentifiedthetargetgroup,researchersfindoutasmoreaspossibleaboutthoseinthetargetgroup,suchastheirlikesanddislikes,andhowtheproductwouldfitintotheirlives.4.Howevergoodanadvertisementis,peoplearelikelytobepersuade

8、diftheproductisunsuitableforthem.CorrectthesesentenceshavefillingmuchunlikelySelf-directedstudyII2.Readthepassageagainandunderlinethephrasesandsentences.3.Markwhereyoucan’tunderstand.Team-work内容1.Puzzlesincomprehend