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1、Unit5InsideadvertisingPart1TeachingDesign第一部分教学设计Period3AsamplelessonplanforUsingLanguage(KEPPINGADVERTISERSHONEST)IntroductionLanguageislearnedtobeusedinandforcommunication.Sointhisperiodweshallhavethestudentsread,listen,speakandwriteinEnglish,focusingontheadvertising,makingus
2、eofthewords,expressions,structuresandtopicideascoveredinthisunit.Objectives■Tohelpstudentslisten,writeandspeakaboutadvertising■TohelpstudentsreadthepassageKEPPINGADVERTISERSHONEST■TohelpstudentsrewritewhathasreadProcedures1.WarmingupbyseeinglookingataphotoofradioadvertisementHe
3、llo,class.Lookatthisphoto.ItisoneoftheCocaColaRadioAdvertisementTapes.ThisoneisentitledCokeisIt!TheseCocaColaAdvertisingTapes,RadioAdsarefrom1980's.TheyarePreparedbyMcCabb-EricksonaspartoftheCokeisit!advertisingcampaign.YouseeradioadvertisinghasalonghistoryintheWest.2.Listening
4、Gotopage47.Youaretolistenandtickandlistenandwrite.●Pre-listeningexercisesWhatservicebusinessesoftenadvertiseovertheradio?Whatpointsareimportanttoconsiderwhenmakingaradiocommercial?●While-listeningexercisesListentotheradiocommercialbypressingthe"PlayAudio"buttonoftheaudiotypeyou
5、wanttohear,andanswerthequestions.Pressthe"FinalScore"buttontocheckyourquiz.●Post-listeningexercisesWhatareyouropinionsaboutthesequestions?○Whatelementsmakearadiocommercialreallygreat?○Howwouldyourankthisradiocommercialonascalefrom1-10basedonthepointsinthefirstquestion?○Howdoesr
6、adioadvertisingdifferfromotherformsofmediaincludingtelevision,newspapers,billboards,andmagazines?3.WriteanAdvertisementGotopage48.Youarestartinganewbusiness,suchaslawn-mowing,pet-walking,orbaby-sitting.Howareyougoingtogetclients?Byadvertising!Writeanadvertisementthatwillmakepeo
7、plewanttouseyourservice.Trytousewordsfromyourspellinglessoninyouradvertisement.TipsforWritinganAdvertisementBeforeyouwrite,thinkaboutthereasonsthatpeopleshoulduseyourbusiness.Doyouchargelessthanyourcompetition?Doyouhaveexperience?Areyoumorereliablethanothersinthesamebusiness?De
8、cidewhatmakesyourbusinessthebestandfocusonthosepointsi
