高中英语 Unit5 Inside advertising教案 新人教版选修9

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1、Unit5InsideAdvertisingTeachingaims:（教学目标）1.Tocomprehendthepassageandimprovethereadingskills.2.Toexpressdifferentviewsofanargument.3.Tolearnabouthowadvertisementsworkandavoidbeingcontrolledbyads.Importantpoints:（重点、难点）1.Comprehensionofthetext.2.Knowledgeaccumulationofadvertising.

2、3.Usefulwordsandexpressions.Teachingprocedure:（教学过程）I.WarmingupPleaseenjoyavideoandsomepicturesandanswersomequestions.1.Canyourememberthenamesofanyproductsthatwerebeingadvertised?Ifso,whydoesthisadappealtoyoumore?2.Whatarethefeatures(特征)ofads?3.Wherecanyouseeads?设计意图：通过给学生展示一些广告

3、视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。II.Fastreading1.Thepurposeofthepassageisto__________.A.informusofthefactthattherearemanyadvertisementsinordailylife.B.helpusunderstandhowadsworkandavoidbeingcontrolledbythem.C.tellushoweffectiveadsareD.showushoweffectiveadscanbemade2

4、.Scantheheadingsofeachsectionandgetageneralunderstandingofthetext.SumupthemainideaofeachsectionSectionI(para.1)SectionII(para.2)SectionIII(para.3-7)SectionIV(para.8-9)设计意图：快速阅读技能训练。通过寻读，训练学生有目的、有选择地快速观览，寻找所需要的信息的能力。。通过回答主旨问题，学生对文章的内容、结构和作者的写作意图有了一个整体印象。通过让学生分段并总结段落大意，培养学生归纳主旨和概括

5、能力III.DetailreadingReadpart1andanswerquestions.Task1Answerthequestion.Wheredotheyadvertise?Task2TranslatethesentenceEvensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.Readpart2andanswerquestions.Task11.Allofthefollowingfactsaboutana

6、dinParagraph2arementionedexceptits______.A.definitionB.meansC.advertisersD.targetaudience2.Whoadvertises?3.Whydotheyadvertise?Task2Fillinthetable.Whatisanadvertisement?Anadvertisementisa1.______________________thatinformsorinfluencespeople.Readpart3andanswerquestions.Task1Answer

7、thequestion.1.Theexampleoftheadolescentboysinthethirdparagraphshowsus________.A.whichgroupisthetargetofthecomputergamesB.itisimportantfortheadvertiserstoidentifythetargetaudienceC.thatyoungpeoplearemorelikelytobuycomputergamesD.itmakessensetomakecomputergamesadthatappealtoadoles

8、centboys2.Howdotheydecidewheretoadvertise?Task2