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1、FromChiletoBritainandFinlandtoMalaysia,newspapersthatoncepublishedinthetraditionalbroadsheetsizeareswitchingtothesmallertabloid,orcompact,layout.Thetrendisblurringadistinctionbetweentraditionallystaidandseriousbroadsheetsandraciertabloidsandcouldfuelanaccelerationinthenu
2、mberofnewspapersmakingtheswitch,expertssay. Whetherthisturnsouttobeanythingmorethanashort-termfix-attractingenoughnewreadersandadvertiserstoimprovetheindustry'sfortunes-remainsunclear. WithsalesfallinginmostdevelopedeconomiesasreadersturntotheInternetandothersourcesfor
3、news,newspaperpublishersseemeagertoembraceanystrategythatwillshoreupcirculation.Studiesshowthatreadersliketabloidsbecausetheyareeasiertohandlethanbroadsheets,particularlyonawindyparkbenchoracrowdedtrain.[来源:学+科+网Z+X+X+K] "Peoplewantthingsinmoreconvenientpackages-whether
4、it'smotorcarsoriPodsornewspapers,"saidNeilHurman,managingdirectoratManningGottliebOMD,aLondon-basedfirmthatbuysadvertisingspaceinnewspapersandothermedia."Thenewspapersarejustgoingalongwiththat." TheWallStreetJournalbecamethelatestnewspapertoannounceaphysicaldownsizing,s
5、ayinglastweekthatitplannedtostartprintingitsEuropeanandAsianeditionsastabloidsinOctober,whilekeepingitsmainU.S.editionasabroadsheet. Lastmonth,theNewStraitsTimes,anEnglish-languagenewspaperinMalaysia,wententirelytabloid,afterintroducingsuchapaperasatestalongsideitsmaine
6、ditioninSeptember.AclusterofnewspapersinScandinaviaaremakingthechangethisyear,followingsimilarmoveslastyearbycompetitors.NewspapersinSwitzerland,FranceandBulgariaareshrinkingtheirpagesizes,too.[来源:学§科§网Z§X§X§K] JimChisholm,aconsultantandstrategyadvisertotheParis-basedWo
7、rldAssociationofNewspapers,estimatesthatbytheendofthisyear,morethan40percentofnewspapersworldwidewillbetabloids,upfromaroundone-thirdin1999. Therecentwaveofconversionswaspromptedinpartbythehigh-profiledecisionbyTheIndependent,aBritishbroadsheetwhosecirculationhadfallent
8、onearly200,000frommorethan400,000in1990,tointroduceatabloidin2003.ThemovewassoonfollowedbyTheTimesofLon
