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1、学英语报社http://www.e-l-e.net.cn全新课标理念，优质课程资源Inaworldwherebiggeroftenmeansbetter,newspapersinsteadaretakingapagefromtheelectronicsindustry,pursuingaquestforsmallnessandconvenienceinanefforttoretainanincreasinglyscarcecommodity:readers. FromChiletoBritainandFinlandtoMalaysia,news
2、papersthatoncepublishedinthetraditionalbroadsheetsizeareswitchingtothesmallertabloid,orcompact,layout.Thetrendisblurringadistinctionbetweentraditionallystaidandseriousbroadsheetsandraciertabloidsandcouldfuelanaccelerationinthenumberofnewspapersmakingtheswitch,expertssay. Whe
3、therthisturnsouttobeanythingmorethanashort-termfix-attractingenoughnewreadersandadvertiserstoimprovetheindustry'sfortunes-remainsunclear. WithsalesfallinginmostdevelopedeconomiesasreadersturntotheInternetandothersourcesfornews,newspaperpublishersseemeagertoembraceanystrategy
4、thatwillshoreupcirculation.Studiesshowthatreadersliketabloidsbecausetheyareeasiertohandlethanbroadsheets,particularlyonawindyparkbenchoracrowdedtrain. "Peoplewantthingsinmoreconvenientpackages-whetherit'smotorcarsoriPodsornewspapers,"saidNeilHurman,managingdirectoratManningG
5、ottliebOMD,aLondon-basedfirmthatbuysadvertisingspaceinnewspapersandothermedia."Thenewspapersarejustgoingalongwiththat." TheWallStreetJournalbecamethelatestnewspapertoannounceaphysicaldownsizing,sayinglastweekthatitplannedtostartprintingitsEuropeanandAsianeditionsastabloidsin
6、October,whilekeepingitsmainU.S.editionasabroadsheet. Lastmonth,theNewStraitsTimes,anEnglish-languagenewspaperinMalaysia优课轩资源网http://www.enteach.net未经授权，本站资源禁止用于任何商业目的第4页共4页学英语报社http://www.e-l-e.net.cn全新课标理念，优质课程资源,wententirelytabloid,afterintroducingsuchapaperasatestalongsid
7、eitsmaineditioninSeptember.AclusterofnewspapersinScandinaviaaremakingthechangethisyear,followingsimilarmoveslastyearbycompetitors.NewspapersinSwitzerland,FranceandBulgariaareshrinkingtheirpagesizes,too. JimChisholm,aconsultantandstrategyadvisertotheParis-basedWorldAssociatio
8、nofNewspapers,estimatesthatbytheendofthisyear,morethan40percentofnew
