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1、浙江农业商贸职业学院2016/2017学年第二学期2016级《跨境电商英语》期末试卷出卷人：王群考试时间：90分钟考试形式：开卷共8页系级专业班姓名学号题型IIImIVV总分阅卷人分值2030301010100得分；第I卷；第I卷(1・4页)包括写作与阅读两部分，答题吋间为45分钟。卷I和答题纸在开考时分发。I；PartIWriting(10,*2=20,)Directions:Forthispart,youareallowed20minutestowritetwoshortpassages.You；shouldinc
2、ludeinyourpassagesallthegiveninformation.Youshouldwriteatileast60wordsbutnotmorethan100wordsforeachpassage.WriteyouripassagesonAnswerSheet.SectionA；Writean-emailtoLiHua,afriendofyours,answeringhisquestionsabouthowtowriteithedescriptionofaproduct.Thenecessaryinfor
3、mationbelowshouldbeincluded.:1.一个优秀的产品描述有助于买家了解产品并形成下单意向。:2.由于买家都为境外客户，需要使用英文填写一切产品信息。:3.必须将买家比较关注的产品的特色、功能、服务、包装及运输信息等展示出来。:4.还应当包括产品的包装及配件信息、付款方式、物流方式、售后服务及承诺。ISectionB
4、Writeanemailtooneofyourcustomer,remindingherofaquickpayment.Thenecessaryiinformationbelowsh
5、ouldbeincluded.;1.你所挑选的商品是本店最畅销的。:2.该商品因其优良的品质和具竞争力的价格而深受欢迎。；3.此商品现存货不多，很快就会售完。；4.如果您现在购买，我们会给你10%的折扣。；5.一旦确认支付，将在24小时内发出。'PartIIReadingComprehension(10'*3=30‘)Directions:Inthispart,thereisapassage.YouarerequiredtofinishSectionA,SectionBandSectionCafterreadingthe
6、passagethroughcarefully.Youcanhave25minutestodothework.PleasegiveyouranswersonAnswerSheet.CBEandomnichannelarethemaintrendsoftheglobalmarket.Let'stakealookatthereasonswhythevaluesofCBEarewidelyrecognizedamongAPECeconomiesandwhyCBEisempoweringSMEstoentertheglobalv
7、aluechain.Asia-Pacificregionhasbecomethedominantregionintheglobaleconomy,growingfasterthananyother,atarateof35.2%yearon.ThevaluesofCBEtoglobalSMEsarerecognizedamongAPACeconomiesbecauseoftwomajorreasons.Firstisthedisruptiveforceineconomiesthatareundergoingmassivep
8、olitical,socialandeconomicchangestosupportCBE.Eventraditionally"closed"economiesareputtingCBEatthehighestpriorityontheirdigital2020agenda.Second,SMEsarefast-growingduetodisruptiveinnovation.Byapplyingnewsetsofrules,valuesandmodelswhichultimatelydisruptand/orovert
9、akeexistingmarketsbydisplacingearliertechnologiesandalliances,theseinnovativeSMEscreatenewmarkets.(1)IntemationalresearchconductedbyUniversityofSouthCalifornia
