跨境电商英语A卷.doc

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1、浙江农业商贸职业学院2016/2017学年第二学期2016级《跨境电商英语》期末试卷出卷人：王群考试时间：90分钟考试形式：开卷共8页__________系_____级专业班姓名学号____________题型IIIIIIIVV总分阅卷人分值2030301010100得分第I卷第I卷(1-4页)包括写作与阅读两部分，答题时间为45分钟。卷I和答题纸在开考时分发。PartIWriting(10’*2=20’)Directions:Forthispart,youareallowed20minutes

2、towritetwoshortpassages.Youshouldincludeinyourpassagesallthegiveninformation.Youshouldwriteatleast60wordsbutnotmorethan100wordsforeachpassage.WriteyourpassagesonAnswerSheet.SectionAWritean-emailtoLiHua,afriendofyours,answeringhisquestionsabouthowtowr

3、itethedescriptionofaproduct.Thenecessaryinformationbelowshouldbeincluded.1.一个优秀的产品描述有助于买家了解产品并形成下单意向。2.由于买家都为境外客户，需要使用英文填写一切产品信息。3.必须将买家比较关注的产品的特色、功能、服务、包装及运输信息等展示出来。4.还应当包括产品的包装及配件信息、付款方式、物流方式、售后服务及承诺。SectionBWriteanemailtooneofyourcustomer,remindin

4、gherofaquickpayment.Thenecessaryinformationbelowshouldbeincluded.1.你所挑选的商品是本店最畅销的。2.该商品因其优良的品质和具竞争力的价格而深受欢迎。3.此商品现存货不多，很快就会售完。4.如果您现在购买，我们会给你10%的折扣。5.一旦确认支付，将在24小时内发出。PartIIReadingComprehension(10’*3=30’)Directions:Inthispart,thereisapassage.Youarere

5、quiredtofinishSectionA,SectionBandSectionCafterreadingthepassagethroughcarefully.Youcanhave25minutestodothework.PleasegiveyouranswersonAnswerSheet.CBEandomnichannel arethemaintrendsoftheglobalmarket.Let’stakealookatthereasonswhythevaluesofCBEarewidel

6、yrecognizedamongAPECeconomiesandwhyCBEisempoweringSMEstoentertheglobalvaluechain.Asia-Pacificregionhasbecomethedominantregionintheglobaleconomy,growingfasterthananyother,atarateof35.2%yearon. ThevaluesofCBEtoglobalSMEsarerecognizedamongAPACeconomiesb

7、ecauseoftwomajorreasons.Firstisthedisruptiveforceineconomiesthatareundergoing massivepolitical,socialandeconomicchanges tosupportCBE.Eventraditionally‘closed’economiesareputtingCBEatthehighestpriorityontheirdigital2020agenda.Second,SMEsarefast-growin

8、gduetodisruptiveinnovation.Byapplyingnewsetsofrules,valuesandmodelswhichultimatelydisruptand/orovertakeexistingmarketsbydisplacingearliertechnologiesandalliances,theseinnovativeSMEscreatenewmarkets.（1） InternationalresearchconductedbyUniversityofSout