《案例分析：埃森哲的知识管理》

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1、KnowledgeManagement@AccentureTeam3KatiaArrusJonathanHayesCristianOrellanaJayBashuckySureshJayaramanAgendaCaseIntroductionTheoreticalBackgroundofKMCompany’sBackgroundKnowledgeManagement@AccentureStrategyandSWOTAnalysisKnowledgeManagementTechnologyMainissuesAn

2、alysisandRecommendationsActualImplementationCaseIntroductionAccenturehadalonghistoryoffocusingonKnowledgeManagement(KM)AccenturefacedbudgetcuttingandheadcountreductionsMoredemandforKMPreparingthelaunchoftheKnowledgeExchangeT.Barfield(KMlead)neededtoprovidere

3、commendationsforfuturedirectionWhatisKnowledgeManagement?KMcomprisesarangeofpracticesusedbyorganizationstoidentify,createanddistributeknowledge.Knowledgeconsistsof:personalknowledgeandexperiencepublishedmaterialspecificmaterialKnowledgeManagement“Aformofexpe

4、rtisemanagementwhichdrawsouttacitknowledgemakingitaccessibleforspecificpurposestoimprovetheperformanceoforganizations”(Broadbent,1997)Itmustinvolvecapturingtheinternalknowledgegeneratedbyafirm–itsbestthinkingonproducts,customers,competitors,andprocesses–ands

5、haringit.”(DiMattiaet.al,1997)WhyisKMimportant?RetentionofknowledgeHelpsorganizationsrepeatsuccessandpreventmistakesInanenvironmentinwhichtheinformationiswidelyavailable,thesuccessfulplayersaretheonesthatproperlyleveragethatassetKM-ITtoolsE-Mail,InternetIntr

6、anetDocumentManagementWorkflow/GroupwareImagingInformationretrievalsystemsElectronicpublishingsystemsDataWarehousingandDataMiningCompanyBackgroundOriginatedasafeasibilitystudyforGeneralElectricin1953ArthurAndersenimplementedautomatingpayrollprocessingatGEFor

7、medasAndersonConsultingin1989Accenturewentpublicin2001CompanyBackgroundWon2006MAKEAwardOtherwinnersincluded:Apple,Google,Microsoft,PWCEmployees100,000(2005),178,000(2008)Consolidatedin47countrieswithheadquarterslocationIn2004ROIwasrankedfirstontheS&P500Accen

8、ture’sclientsinclude91oftheFortuneGlobal100andmorethantwothirdsoftheFortuneGlobal500CompanyBackground-CoreValuesStewardshipBestPeopleClientValueCreationOneGlobalNetworkRespectfortheIndividualInt