商务英语部分练习题chapter14promotingproduct

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1、Chapter14promotingproductIMultipleChoice14.1Tomakeconsumersawareoftheproduct,promotioncanbeusedwhenanewproductis:a)eliminated・b)introducedtothemarket・c)beingdeveloped・d)obsolete・e)atthematurityphase.Answer:(b)14.2Promotionmaybeusedonalong-termbasisinorderto>rotectaproduct'

2、s:a)failurerate.b)Researchanddevelopment・c)imageandmarketshare・d)purchasediscounts.e)salesdiscounts・Answer:(c)14.3Themethodsofpromotionincludethefollowingexceptfor:a)advertising•b)personalselling.c)salespromotion.d)purchasing・e)publicrelations.Answer:(d)14.4Adsthatpromotet

3、hefirm,ratherthanaspecificproduct,areclassifiedas:a)productadvertising.b)industryadvertising.c)brandadvertising.d)institutionaladvertising・e)publicrelations.Answer:(d)14.5Typesofadvertisingineludethefollowingexceptfor:a)newspapers・b)magazines・c)radio.d)television*e)marketi

4、ngresearch.Answer:(e)14.6Thefollowingareformsofadvertisingexceptfor:a)directmail.a)telemarketing・b)governmentpublications.c)computeronlineservices・d)outdoorads.Answer:(c)14.1Commercialsthataretelevisedseparatelyratherthanwithinashoware:a)personalsellingb)infomercialsc)publ

5、icity.d)publicrelations.e)localadvertisements.Answer:(b)14.2Advertisementsthatareoftendisplayedonbusesandontheroofsoftaxicabsare:a)promotions.b)publicrelations.c)personalselling.d)salespromotions.e)transportationads・Answer:(e)14.3Atechniquethatrequiresapersonalefforttoinfl

6、ueneeaconsumer'sdemandforaproductis:a)Personalselling.b)product!on.c)finance・d)accounting.e)electronicmail.Answer:(a)14.4Salespeoplethatsellonanindustrialandindividualbasisgenerallyperformthefollowingstepsexceptfor:a)identifythetargetmarket・b)contactpotentialcustomers・c)pr

7、oductioncontrol.d)answercustomerquestions.e)followup.Answer:(c)14.5Thesetofcustomersthatinitiallyrepresentsallhouseholds,butisthenreducedtothoseconsumersthatcallbackinresponsetoanadisthe:a)product!onmarket*b)advertisingmarket.a)promotionmarket・b)account!ngmarket.c)targetma

8、rket.Answer:(e)14.1Tomake(orclose)asalewhiletheproduct'sadvantagesarestillinthemindsofpot