商务英语部分练习题chapter13distributingproduct

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1、Chapter13DistributingproductIMultipleChoice13.1Afirm'svaluecanbeenhancedbyinfluencingtheamountofcustomersthattheproductreachesthroughthefirm's:a)financialmix.b)productmix.c)marketingmix.d)quantitydiscounts.e)distributiondecisions.Answer:(e)13.2Ifaproducerdealsdirectlywit

2、hacustomer,itiscalleda(n):a)directchannel.b)indirectchannel.c)wholesaler*d)intermediary.e)purchasingagent・Answer:(a)13.3Firmsmaynotbeabletoreachasmanycustomerswithout:a)purchasingagents・b)governmentofficials.c)intermediaries•d)governmentagencies.e)competitor'sofficials.A

3、nswer:(c)13.4Adisadvantageofadirectchannelisthemanufacturerneedsmore:a)instantaneousfeedback・b)intermediariesparticipating.c)retailinvolvement*d)wholesaleinvolvement・e)employees_Answer:(e)13.5Aone-levelchannelinvolvestheuseofone:a)distributiondecision.b)marketingintermed

4、iary・c)promotion.d)competitor.e)customer.Answer:(b)13.1Ifaproductcanbeeasilytransported,itismorelikelyinvolve:a)intermediaries・b)salesagents.c)purchasingagents.d)brokers.e)commissionrepresentatives・Answer:(a)selective13.2Marketcoveragecanbeclass讦iedasintensivedistributio

5、n,distribution,or:a)massdistribution.b)privatedistribution.c)publicdistribution.d)volumedistribution.e)exclusivedistribution.Answer:(e)13.3Bylimitingthedistribution,afirmcancreateormaintain:a)genericproducts・b)privatelabeldistribution.c)wholesalerbrands.d)theprestigeofth

6、eproduct.e)retailerbrands.Answer:(d)13.4Productsthatrequirespecializedservicebythesellermayhave:a)massdistribution.b)exclusivedistribution.c)intensedistribution.d)publicdistribution.e)privatechannels.Answer:(b)13.5Selectingtheoptimaltypeofmarketcoverageisdependentonthe:a

7、)seller7scharacteristics•b)customer'scharacteristics・c)characteristicsoftheproduct.d)buyingbehavior.e)seller'sprofile.Answer:(c)13.20:Foreachformoftransportation,firmsshouldestimatethe:a)sellingtimeinvolved.b)productiontimeinvolved・c)consumerbehavior.a)storageandwarehous

8、ecost.b)timing,cost,andavailability・Answer:(e)13.1Thefirststepindevelopingapropersystemfortransport!ngp