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1、WeymouthSteelCorporationInearlySeptemberof2004,WeymouthSteelCorporationfounditselfwithbothgoodnewsandbadnewstocommunicatetoitssalariedemployees-Thegoodnewswouldaffectallsalariedemployees,thebadnewsonlysome.WhenChairmanoftheBoardCarlWeymouthandhisstaffdiscussedthematter,theyr
2、ealizedthattheyfacedafamiliarbutdifficulttaskincorporatecommunication一atask,moreover,thatseemedtoencouragereappraisalofsomeofWeymouth'straditionalapproachestoemployeecommunication.GOODNEWSANDBADNEWSThegoodnewswasthatnearlyallsalariedemployeeswouldbereceivingsalaryincreasesan
3、dimprovedbenefits.Provisionsforretirement,vacations,medicalanddentalcare,lifeinsurance,andstockownershipwereliberalizedorimprovedinavarietyofways.Ordinarily,suchchangeswerecommunicatedtoemployeesthroughpersonnelbulletinsandregularissuesoftheappropriateWeymouthpublications一Me
4、talNewsforsalariedemployees,TheOpenHearthforhourlyemployees-Thebadnewswasthatthecompanyanticipatedthatitwouldhavetoterminateasizablenumberofitsemployees一salariedaswellashourly.Longrecognizedasahighlycyclicalbusiness,thesteelindustrywasenduringalong-termslumpduelargelytostiff
5、competitionfromoverseascompanies.Inthenexteightmonths,Weymouth^sbusinesswaslikelytofalloff25%.Atthesametime,avarietyofforcesintensifiedthecompany'sneedforcapital.TobecomemorecompetitivewithEuropeanandJapanesefirms,Weymouthneededtopurchaseandinstallnewprocessingmachinesandtoc
6、onstructstate-of-the-artrollingandhot-stripmills.Inaddition,theirplantsneededtosatisfyfederalanti-pollutionstandards.Duringthenextfiveyears,capitalspendingwasexpectedtoaverage$2billionayear.Therefore,allareasofthecompanyurgentlyneededtoreducecosts.Inrecentyears,Weymouthhadin
7、itiatedseveralmajorcost-cuttingmeasures.Theyshutdownseveralsmallerandlessefficientmillsandprocessingplants.Theydeferredsomeplantmodernizations,restrictedtheuseofovertimeandtemporarysalariedemployees.Theyencouragedeffortstoreducepurchasingandsupplycosts.Theylimitedtravelandre
8、latedexpenses;wheneverpossible,meetingsweretobeheldincompanyfacilities.Ulti
