商务英语综合教程第4册第8单元学生用书-周杏英

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1、Unit8GlobalizationOverviewWarm・upActivities:Listening&SpeakingIntensiveReading:GlobalizationExtensiveReading:ToThinkGloballyandToActLocallyReading&Writing:StandardizationorAdaptationWarm-upActivitiesLStartingupA・Discussinpairsthefactorswhichhavecontributedtoglobalizationandwritethemdownintheboxbelo

2、w.Thefirsttyvofactorshavebeendoneforyou・ModemmeansoftransportationSophisticatedcommunicationsystemB.Globalizationhaschangedthewaytheworlddoesbusiness.Thechallengethatbusinessesandindividualsfaceislearninghowtolivewithit,manageit,andtakeadvantageofthebenefitsitoffers・Whataretheadvantagesanddisadvant

3、agesofglobalization?Putthemdownrespectivelyintheboxbelow.AdvantagesofglobalizationDisadvantagesofglobalizationincreasefreetraderiskofdiseasesbeingtransportedglobalmassmediatiesworldtogethereconomicdisruptionsC.MatchthewordsinColumnAwiththeirChineseequivalentsinColumnB.ColumnAColumnB()1.bubbleeconom

4、ya）贸易互惠()2.capitalspendingbingeb）全球领先地位()3.venturecapitalc）投资回报()4.boom-and-bustcycled）文化霸权()5.domesticconsumptione）一体化市场()6.tradeliberalizationf）风险资本()7.economicinstabilityg）经济不稳定性()8.Iradebarrierh）产业调整()9・atradebarrier-freezonei）贸易自由化()10.tradereciprocityj）资本投资热潮()11・returnoninvestmentk）经济不稳定性()1

5、2.culturalhegemony1）经济繁荣与萧条交替循环()13・integraledmarketm）国内消费()14.reorganizationoftheindustiyn）贸易壁垒()15.globalleadershipposition0）无贸易壁垒地区ILListeningA.Listentoapassageandcompletethefollowingsentenceswiththeinformationfromthetape.1)Themultinationalcorporation(MNC),,istakingonanewform,onethatispromisingf

6、orbothbusinessandsociety.Fromabusinessperspective,thisnewkindofenterpriseis.2)Thecorporationhasevolvedconstantlyduringitslonghistory.TheMNCofthelatetwentiethcenturyandthosecompanieswereverydifferentfromthegreattradingenterprisesofthe1700s・Thetypeofbusinessorganizationthatisnowemerging—一marksjustasb

7、igaleap・3)Manypartiestotheglobalizationdebatethatisunchangedfromthatoftodayoryesterday.Thishappensasoftenamongfree-marketadvocatesasitdoesamongpeopleopposedtoglobalization.Butbusinessesarechanginginfundamen