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ID:41596287
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时间:2019-08-28
《商务英语综合教程第4册第8单元学生用书-周杏英》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、Unit8GlobalizationOverviewWarm・upActivities:Listening&SpeakingIntensiveReading:GlobalizationExtensiveReading:ToThinkGloballyandToActLocallyReading&Writing:StandardizationorAdaptationWarm-upActivitiesLStartingupA・Discussinpairsthefactorswhichhavecontributedtoglobalizationandwritethemdownintheboxbelo
2、w.Thefirsttyvofactorshavebeendoneforyou・ModemmeansoftransportationSophisticatedcommunicationsystemB.Globalizationhaschangedthewaytheworlddoesbusiness.Thechallengethatbusinessesandindividualsfaceislearninghowtolivewithit,manageit,andtakeadvantageofthebenefitsitoffers・Whataretheadvantagesanddisadvant
3、agesofglobalization?Putthemdownrespectivelyintheboxbelow.AdvantagesofglobalizationDisadvantagesofglobalizationincreasefreetraderiskofdiseasesbeingtransportedglobalmassmediatiesworldtogethereconomicdisruptionsC.MatchthewordsinColumnAwiththeirChineseequivalentsinColumnB.ColumnAColumnB()1.bubbleeconom
4、ya)贸易互惠()2.capitalspendingbingeb)全球领先地位()3.venturecapitalc)投资回报()4.boom-and-bustcycled)文化霸权()5.domesticconsumptione)一体化市场()6.tradeliberalizationf)风险资本()7.economicinstabilityg)经济不稳定性()8.Iradebarrierh)产业调整()9・atradebarrier-freezonei)贸易自由化()10.tradereciprocityj)资本投资热潮()11・returnoninvestmentk)经济不稳定性()1
5、2.culturalhegemony1)经济繁荣与萧条交替循环()13・integraledmarketm)国内消费()14.reorganizationoftheindustiyn)贸易壁垒()15.globalleadershipposition0)无贸易壁垒地区ILListeningA.Listentoapassageandcompletethefollowingsentenceswiththeinformationfromthetape.1)Themultinationalcorporation(MNC),,istakingonanewform,onethatispromisingf
6、orbothbusinessandsociety.Fromabusinessperspective,thisnewkindofenterpriseis.2)Thecorporationhasevolvedconstantlyduringitslonghistory.TheMNCofthelatetwentiethcenturyandthosecompanieswereverydifferentfromthegreattradingenterprisesofthe1700s・Thetypeofbusinessorganizationthatisnowemerging—一marksjustasb
7、igaleap・3)Manypartiestotheglobalizationdebatethatisunchangedfromthatoftodayoryesterday.Thishappensasoftenamongfree-marketadvocatesasitdoesamongpeopleopposedtoglobalization.Butbusinessesarechanginginfundamen
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