资源描述：
《卡西欧翻译比赛(英文原稿)》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、HowWritersBuildtheBrandByTonyPerrottetAseveryauthorknows,writingabookistheeasypartthesedays.It’swhenthepublicationdateloomsthatwehavetorollupoursleevesandtackletherealliterarylabor:rabidself-promotion.Forweeksbeforehand,wearecompelledtobombardeveryfriend,relative
2、andvagueacquaintancewithcreativee-mailsandFacebookalerts,polishupourWebsiteswithsuspiciouslyyouthfulauthorphotos,and,inanorgyofblogs,tweetsandYouTubetrailers,attempttoinformanalreadyinundatedworldofoureveryreading,signing,review,interviewand(well,onecandream!)TV-
3、appearance.Inthiserawhenmostwritersareexpectedtodoeverythingbutruntheprintingpresses,self-promotionissoacceptedthatwehardlygiveitasecondthought.Andyet,wheneverIhaveanewbookabouttocomeout,Ihavetoshaketheunpleasantsensationthatthereissomethingunseemlyaboutmyownclam
4、orforattention.PeddlingmyworklikeaViagrasalesmanstillfeelsatoddswiththehighcallingofliterature.Insuchmomentsofdoubt,Ilooktohistoryforreassurance.It’salwayscomfortingtoberemindedthatliterarywhoring—Imean,self-marketing—hasbeenpracticedbythegreats.ThemostreveredofF
5、renchnovelistsrecognizedtheneedforP.R.“Forartists,thegreatproblemtosolveishowtogetoneselfnoticed,”Balzac7observedin“LostIllusions,”hisclassicnovelaboutliterarylifeinearly19th-centuryParis.Asanothermaster,Stendhal,remarkedinhisautobiography“MemoirsofanEgotist,”“Gr
6、eatsuccessisnotpossiblewithoutacertaindegreeofshamelessness,andevenofout-and-outcharlatanism.”ThosewordsshouldbeontheAuthorsGuildcoatofarms.Hemingwaysetthemoderngoldstandardforinventiveself-branding,burnishinghisimagewithphotoopsfromsafaris,fishingtripsandwarzone
7、s.Buthealsoposedforbeerads.In1951,HemendorsedBallantineAleinadouble-pagespreadinLifemagazine,completewithashotofhimlookingmanlyinhisHavanaabode.Asrecountedin“HemingwayandtheMechanismofFame,”editedbyMatthewJ.BruccoliandJudithS.Baughman,heproudlyappearedinadsforPan
8、AmandParkerpens,sellinghisnamewiththeabandonpermittedtoJenniferLopezorLeBronJamestoday.OtherAmericanwriterswereevidentlyinspired.In1953,JohnSteinbeckalsobegans
