卡西欧翻译比赛(英文原稿)

卡西欧翻译比赛(英文原稿)

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时间:2019-08-25

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1、HowWritersBuildtheBrandByTonyPerrottetAseveryauthorknows,writingabookistheeasypartthesedays.It’swhenthepublicationdateloomsthatwehavetorollupoursleevesandtackletherealliterarylabor:rabidself-promotion.Forweeksbeforehand,wearecompelledtobombardeveryfriend,relative

2、andvagueacquaintancewithcreativee-mailsandFacebookalerts,polishupourWebsiteswithsuspiciouslyyouthfulauthorphotos,and,inanorgyofblogs,tweetsandYouTubetrailers,attempttoinformanalreadyinundatedworldofoureveryreading,signing,review,interviewand(well,onecandream!)TV-

3、appearance.Inthiserawhenmostwritersareexpectedtodoeverythingbutruntheprintingpresses,self-promotionissoacceptedthatwehardlygiveitasecondthought.Andyet,wheneverIhaveanewbookabouttocomeout,Ihavetoshaketheunpleasantsensationthatthereissomethingunseemlyaboutmyownclam

4、orforattention.PeddlingmyworklikeaViagrasalesmanstillfeelsatoddswiththehighcallingofliterature.Insuchmomentsofdoubt,Ilooktohistoryforreassurance.It’salwayscomfortingtoberemindedthatliterarywhoring—Imean,self-marketing—hasbeenpracticedbythegreats.ThemostreveredofF

5、renchnovelistsrecognizedtheneedforP.R.“Forartists,thegreatproblemtosolveishowtogetoneselfnoticed,”Balzac7observedin“LostIllusions,”hisclassicnovelaboutliterarylifeinearly19th-centuryParis.Asanothermaster,Stendhal,remarkedinhisautobiography“MemoirsofanEgotist,”“Gr

6、eatsuccessisnotpossiblewithoutacertaindegreeofshamelessness,andevenofout-and-outcharlatanism.”ThosewordsshouldbeontheAuthorsGuildcoatofarms.Hemingwaysetthemoderngoldstandardforinventiveself-branding,burnishinghisimagewithphotoopsfromsafaris,fishingtripsandwarzone

7、s.Buthealsoposedforbeerads.In1951,HemendorsedBallantineAleinadouble-pagespreadinLifemagazine,completewithashotofhimlookingmanlyinhisHavanaabode.Asrecountedin“HemingwayandtheMechanismofFame,”editedbyMatthewJ.BruccoliandJudithS.Baughman,heproudlyappearedinadsforPan

8、AmandParkerpens,sellinghisnamewiththeabandonpermittedtoJenniferLopezorLeBronJamestoday.OtherAmericanwriterswereevidentlyinspired.In1953,JohnSteinbeckalsobegans

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