商铺名称汉英翻译研究【毕业论文】

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1、嘉兴学院本科生毕业论文（设计）（20__届）本科毕业设计英语商铺名称汉英翻译研究AStudyonChinese-EnglishTranslationofStoreNames12摘要商铺名称作为一种静态的公示语，既表明了商铺的性质，又体现出商铺本身的服务特征，传达出丰富的文化信息。近年来，英文的普遍使用，使得英文店名在中国的大街上涌现，然而，一些街头的商铺却未有规范的英文名称。本文从一些商铺名称错误翻译的具体例子入手，主要有以下三方面的错误：一、中式英语；二、拼写和语法错误，三、文化误译。根据这些商铺名称翻译出现的错误，解释出现错误翻译的可能的原因以

2、及提出如下建议：一、加强翻译者的语言功底；二、加强店家及政府的重视；三、提高跨文化意识。正确的商铺名称的英文翻译，对公众和旅游者生活中有着重要意义，对商铺名称的错误英文翻译，会影响我国的国际形象。关键字：商铺名称；错误翻译；建议12AbstractAsakindofstaticpublicsign,storenameindicatesnotonlythepropertyofthestore,butalsotheservicecharacteristicofthestoreitself.Inrecentyears,withthewideuseofEn

3、glish,alargenumberofEnglishstorenamesappearinthestreetsinChina.However,somestoresdon’thavestandardEnglishnames.Thepaperbeginswithsomespecificexamplesoftranslationerrorsofstorenames,includingthreeerrors:Chinglish,spellingandgrammaticalerrorsandculturalmistranslation.Accordingto

4、theerrors,itthenfiguresoutthepossiblefactorsthatcausetranslationerrorsandthefollowingsuggestions:strengtheningthetranslator’slanguagecompetence,attachingimportancefromstoresandgovernmentsandimprovinginterculturalawareness.CorrectEnglishtranslationofstorenamesisofsignificanceto

5、thepublicandthetravelers’lifewhiletranslationerrorswillaffectChina’sinternationalimage.KeyWords:storename;translationerror;suggestion12嘉却学院本科生毕业论文（设计）ContentsAbstractII1Introduction12AnalysisofProblemsinChinese-EnglishTranslationofStorenames 22.1Chinglish32.2Spellingandgrammat

6、icalerrors42.3Culturalmistranslation53SuggestionsofEnhancingtheTranslation73.1Strengtheningthetranslator'slanguagecompetence83.2Attachingimportancefromstoresandgovernments93.3Improvinginterculturalawareness93.3.1Payingattentiontodifferenceinsocialcustomsandhabits103.3.2Payinga

7、ttentiontodifferenceinconnotationsbetweenEnglishandChinesewords103.3.3Payingattentiontodifferentmodesofthinking114Conclusion12Bibliography14Acknowledgements1612AStudyonChinese-EnglishTranslationofStoreNames1Introduction“Withtheglobalizationofworldeconomy,especiallywithChina’se

8、ntryintotheWorldTradeOrganizationandthedeepeningoftheReforman