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1、Huawei-MarketingresearchintheUSAmarketYaoLiuInbriefHuaweiplannedtohittheUSAmarketin2015.Asaleadertelecommunicationcompanyworldwide,HuaweioffersarangeofITandcommunicationproductsandservice.BeforegettingintotheUSAmarket,HuaweihasalreadybeensuccessfulintheEuro
2、peanmarket,IndiansandtheAfricanmarkets.ButitisnotthefirsttimethatHuaweitriestomoveintotheUSAmarket.Withsomanyproblemstosolve,suchasintensivecompetition,highmarketingentryandevenbarriersandblockssetoffbytheUnitedStatesgovernment,etc.Huaweineedstotakeanoveral
3、lconsideration,andtailorsaspecialandlong-termstrategytoapplytotheUSAmarketnowadays.ComparedwiththeHistoricalPerspectiveandorbitthatitsmaincompetitor,Samsun,movedintotheUSAmarket,Huaweistillneedtotakealongwaytogo.ContentsBackgroundinformation2Problemstatemen
4、t5SWOTanalysis5Recommendations1113CompanybackgroundHuaweitelecommunicationsequipmentCo,establishedin1987,isoneoftheleadingmanufacturersintelecommunicationsindustry.In2012,HuaweitookfullownershipofaChinesejointventureformedwithSymantec.ThecompanyboughtSymant
5、ec's49%stakefor$530millioninordertofocusondevelopingsecurityanddatastorageproductsfortelecommunicationscarriersandotherbusinesses.But,theShenzhencompanyhasonlymanufacturedAndroidsmartphonessince2009,anditmakesavariesrangeofproducts,mobilephones,smartwatches
6、,also,itoffersdifferentkindsofservicesandequipmentforcomputingcloud,andtelecomoperations,radioaccess,corenetwork,andothersystems.WhydoseHuaweiwanttoentertheUSAmarket?AsitsmaincompetitorsinChina,Xiaomi®andLenovo®,havebeenreadyfortheglobalstrategyinsmartphone
7、marketallaroundtheworld,andstartedtosnatchatApple’scrown.Huaweireliestoagreatextentoninternaldevelopmentforgrowth.HuaweienjoyshighreputationinEuropean,AfricaandIndianmarket,anditstartedtodevelopitsglobalstrategytoopennewmarketinUSA.ProductandservicelinesHua
8、weiinvestedinsteadinitsconsumerandenterprisebusinesses,launchingaseriesofsmartphonesforconsumersandbolsteringitscloudcomputinganddatacenterofferingsaimedatenterprisecustomers.Worldwide,thecompanymainta
