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1、TeamingUptoCrackInnovationandEnterpriseIntegrationTeamingUptoCrackInnovationEnterprise&IntegrationKeygrowthimperativessucceedbestwhenspecializedteamsshareskills,experience,andinsightacrossthesilos.byJamesI.Cash,Jr.,MichaelJ.Earl,andRobertMorisonNTHECONTINUINGQUESTFO
2、RBUSINESSGROWTH,manyCEOsareturningtotheirCIOsandITorganizationsbecauseItechnologyisessentialtotwocompellingsourcesofgrowth:innovationandintegration.Innovation,ofcourse,isdoingnewthingsthatcustomersultimatelyappreciateandvalue–notonlydevelopingnewgenerationsofproduct
3、s,services,channels,andcustomerexperiencebutalsoconceivingnewbusinessprocessesandmodels.Integrationismakingthemultipleunits,functions,andsitesoflargeorganizationsworktogethertoincreaseca-pacity,improveperformance,lowercoststructure,anddiscoveropportunitiesforimprove
4、mentthatdon’tappearuntilyoulookacrossfunctions.90HarvardBusinessReview
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6、hbr.org11592Cash.indd90592Cash.indd90110/6/081:00:59PM0/6/081:00:59PMBrettRyderhbr.org
7、November2008
8、HarvardBusinessReview9111592Cash.indd91592Cash.indd91110/6/081:01:05PM0/6/081:01:0
9、5PMTeamingUptoCrackInnovationandEnterpriseIntegrationTogether,innovationandintegrationIDEAintothecentralnervoussystemoftheallowanenterprisetoengagemoreINBRIEFcorporation.customersandbringmoregoodsandButtheworkinvolvessometimes»IThaslongbeenacatalystofservicestomarke
10、t.Successfulinnova-dauntingchallengesbecausebusinessbusinessinnovationandessentialtotionoftendependsontheabilitytoco-cross-functionalintegrationefforts,innovationandintegrationhavesome-ordinateeffortsacrossorganizationalbutfewlargecorporationshavethingelseincommon–b
11、otharestillboundariesbecauseinnovationsreachsystematicallyleveragedtechnology“unnaturalacts”inmostlargecorpora-sufficientscaleandimpactonlywhenforthesepurposes.tions.Businessesarebetteratstiflingin-integratedintothelargeroperationsof»Closestudyof24U.S.andnovationthana
12、tcapitalizingonit,bet-thecorporation.Neitherpursuitisop-Europeanbusinessesrevealsateratoptimizinglocaloperationsthantional,ingoodeconomict
