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1、WinningStrategiesforBusinessWinningStrategiesforBusinessRajatKantiBaisyaCopyright©RajatKantiBaisya,2010Allrightsreserved.Nopartofthisbookmaybereproducedorutilisedinanyformorbyanymeans,electronicormechanical,includingphotocopy-ing,recordingorbyanyinformationstorageor
2、retrievalsystem,withoutpermissioninwritingfromthepublisher.Firstpublishedin2010byResponseBooksBusinessbooksfromSAGEB1/I-1MohanCooperativeIndustrialAreaMathuraRoad,NewDelhi110044,IndiaSagePublicationsInc2455TellerRoadThousandOaks,California91320,USASagePublicationsLt
3、d1Oliver’sYard55CityRoadLondonEC1Y1SP,UnitedKingdomSagePublicationsasia-PacificPteLtd33PekinStreet#02-01FarEastSquareSingapore048763PublishedbyVivekMehraforSAGEPublicationsIndiaPvtLtd,typesetin11/13AGaramondbyTantlaCompositionPvtLtd,ChandigarhandprintedatChamanEnter
4、prises,NewDelhi.LibraryofCongressCataloging-in-PublicationDataavailableISBN:978-81-321-0442-1(PB)TheSageTeam:QudsiyaAhmedandAnupamChoudhuryThisbookisdedicatedtomywife,Susmita,son,Rishabhanddaughter,Deepshikha,fortheirencouragementandsupportwhilewritingthisbook.Iwoul
5、dalsoliketospeciallydedicatethisbooktothememoryofmydaughter,Deepanwita,whohasalwaysbeenagreatsourceofinspirationformeinwhateverItrytodo.ContentsListofTablesxiListofFiguresxiiListofAbbreviationsxiiiForewordbyCharlesWilsonxviiPrefacexixAcknowledgementsxxiIntroductionx
6、xvChapterI:StrategyDevelopmentProcess—BasicApproach1•WhyDoWeNeedStrategy•BusinessEnvironment•EmergingTrends•FutureTrends•StrategicManagement—BasicApproach•TechniquesforEnvironmentalAnalysis•StrategyDevelopmentProcess•StrategicPlanning•StrategicOptions•StrategyandTac
7、tics•FormulatingaWinningStrategy•KeySuccessFactors•ChapterSummaryChapterII:ImpactofNewEconomicPolicyonBusiness25•SurvivalStrategiestoCounterCompetitionintheNewEconomy•StrategicAlliance—FalloutofLiberalisation•StrategiestoStayAheadintheRace•ChapterSummaryChapterIII:C
8、oreStrategiesforSurvival39•GenericStrategiesandIndustryStructure•UpgradationinValueChainthroughQualityviiiWinningStrategiesforBusiness•Man
