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1、毕业论文(设计)B.A.ThesisTheAnalysisofContextandPolitenessStrategiesinBusinessLetterB.A.Candidate:LinYingpingAdvisor:MengFanyiForeignLanguageDepartmentJiayingUniversityMay22,2008xxxii毕业论文(设计)AcknowledgementsIwouldliketoexpressmythankstomyfamilywhoalwaysgivemeencouragementandhelpbothon
2、mystudyandlife.Iwishtoexpressmythanksandappreciationtomytutor,Mr.MengFanyi,whosecarefulreadingandsuggestionshavebeeninvaluabletomethroughoutmythesiswriting.MythanksshouldalsobegiventoalltheteacherswhohavetaughtmemyB.Acourses.Withouttheirenthusiasmandsupport,thisworkwouldnothave
3、beenpossible.Iamalsogratefultomyclassmatesandroommatesfortheirpsychologicalsupportandencouragement.Iwouldnotdowellwithoutthem.xxxii毕业论文(设计)AbstractBusinessletteractsasanimportantroleinourdailylife,whichisretrainedbysomerules.Contextandpolitenessarethemostimportantfactors.Theutt
4、erancecomesfromthecontext,thecontextrestrainsthewords.Businessletteractsasaspecialmeansofwrittencommunicationbetweenthetwopartieswhomayhavedifferentcultures,whichshouldbepayspecialattentionto.Itisindispensableforbothsidetochooseeffectivewritingstrategiesandlanguagesingainingadv
5、antagesoverothers.Byresortingtothepolitenessstrategiesindifferentcontext,wecanrevealthesignificancepragmaticsofpoliteness.Apoliteandcourtesylettercanhelptomakethetradegoonsmoothly,whilealetterwithoutpolitenesscannotonlyleadtothefailureofthebusinessbutalsodestroytheimagewhichthe
6、companyhadbuiltup.Thus,anappropriatelanguageistotallynecessary.Differentcontextsembodydifferentpolitenessscales.Intermsoflinguisticexpressionsofpolitenessmainlyusedinthreekindsofcontext,therearemakingcontact,negotiation,inconflict.Theexplicationofpolitenessstrategiesusedinbusin
7、esslettersprovesthatthestrategiesofpolitenesslanguagescanincreasethepossibilityofsuccessinbusiness.Therefore,thepragmaticstrategyofpolitenesslanguagecansomewhatguidebusinesstheoreticallyandpractically.KeyWords:businessletterpolitenesscontextpolitenessstrategiesxxxii毕业论文(设计)摘要商贸
8、英语函电在我们商务交流中有着重要的作用。信函的写作,受一些因素的制约,而礼貌和语境是两个最重要的因素.语言产
