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1、59FromthefrontlinesOurf"'ofeconomicactivityentrepreneurialcomesanunexpectedbitofhappynews:economyAmericansareatlastlearninghowtomanageentrepreneurshipPeterEDruckerWrenchingstructuralchangesintheItisnolongernewsthatsmallandnewnation'sindustrialbasehavelargelyobscuredanimpor-bu
2、sinessesprovidedmostofthe20-oddmillionnewtantnewreality:small,newbusinesseshaveformedthejobsgeneratedfrom1970to1980bytheAmericanmaindrivingforceforthenation'seconomicgrowth.MoreeconomyWhatisnotgenerallyknown,however,isimportant,thesebusinessesarebynomeanslimitedtothatthistren
3、dhascontinued,hasevenaccelerated,high-techindustries.Infieldafterfield,especiallymtheservicesector,technologicaladvances,demographicshifts,duringtherecentrecession.Indeed,overthelastthreeandtheavailabilityofcapitalhaveencouragedstart-upyears.Fortune"500"companieshavelostsomet
4、hreeventurestochallengeconventionalwisdomandexperi-millionjohs,butbusinesseslessthantenyearsoldmentwithnewapproachestothemarket.Outofhisbroadhaveaddedatleast750,000jobsandslightlymorefamiliaritywithhistoricalpatternsofbusinessdevelop-thanamillionnewemployees.ment,theauthorsee
5、sthisburstofentrepreneurialactivityThistrendisalmosttheexactoppositetobedistinctiveinitssystematicapplicationofgoodman-ofthetypicalpost-WorldWarIIpattern.Between1950agementpractice.and1970,eitherbigbusinessesorgovernmentscreatedMr.DruckerisClarkeProfessorofSocialthreeoutofeve
6、ryfournewdomesticjobs.InanyScienceandManagementattheClaremontGraduatedownturn,joblossescenteredinnewandsmallenter-SchoolandprofessoremeritusofmanagementattheGrad-prises.From1950to1970,then,thegrowthdynamicsuateBusinessSchoolofNewYorkUniversity.Heisthewidelyrespectedauthorofnu
7、merousbooksandarticles,oftheAmericaneconomylayinestablishedinstitu-includingmorethan20contributionstoHBR,andhasfortions,butsince1970-andespeciallysince1979-thesemanyyearsstudied,writtenabout,andconsultedwithdynamicshavemovedtotheentrepreneurialsector.entrepreneurialcompanies.
8、IllustrationsbyRobertPryor.LifeafterhightechContraryto"whateverybody
