《实用大学英语4》

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1、实用大学英语3PracticalCollegeEnglishUnitEightSectionAListeningandSpeaking◆掌握PromotingActivities的相关表达SectionBReading◆阅读两篇有关Culture的文章◆阅读一篇有关Advertisement的应用文SectionCTryingYourHand◆了解主谓一致的用法◆学习Memo的写法HighlightsSectionAListeningandSpeaking①guarantee保证②additive-free不含添加剂的Part

2、OneImitateandMemorizeDialogue1Ⅰ.Listentothedialogueanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).Ⅱ.Listentothedialogueagainandcompletethefollowingstatementswiththeinformationyou’veheard.Ⅲ.RolePlayPartTwoDialoguesDialogue2Ⅰ.Listentothedialogueandcomplet

3、ethefollowingstatementswiththeinformationyou’veheard.Ⅱ.Listentothedialogueagainandanswerthefollowingquestions.PartThreePassgagesPassage1Ⅰ.Nowyou’llhearapassage.Listentoitandcompletethefollowingsentencesaccordingtotheinformationyou’veheardwiththewordsprovidedinthebox

4、.Thenlistentoitagainandcheckyouranswers.Passage2Ⅰ.Nowyou’llhearapassage,whichisfollowedbyfourquestions.Listentoitandchoosethebestanswertoeachofthefollowingquestions.Thenlistentoitagainandcheckyouranswers.Ⅱ.OralPracticeMannersBar促销活动中的礼仪礼仪(manners)在促销活动(promotiona

5、lactivities)中极其重要，它往往决定促销活动的成败。重视第一印象(FirstImpression)穿着打扮得体、格调高雅的人往往占尽先机。如果不注重仪表，客户就会对你和你的产品失去兴趣。“推销产品首先要推销自己。”带上微笑(Smile)微笑是与人交流最好的方式，也是个人礼仪的最佳体现。以微笑迎接客户，给客户一个好心情，这样与客户洽谈才会容易成功。PartFourMannersBar学会倾听(Listening)卡耐基认为：倾听是一种典型的攻心战略。一个不懂倾听、口若悬河的人不仅无法得知客户的各种信息，还会引起客户的反

6、感。留下最后的风度(LastPresence)大多数促销员在向客户推销产品时都能做到彬彬有礼，但在促销失败时依然保持风度却不是谁都能做到的。生意不成，仍面带微笑是促销员素养和人品的体现，事实上这也往往会带来下一次机会。SectionBReadingPre-classWork:Two-minutePresentationreadthetextbyyourselfbeforeclass→trytoanswerthequestionsbelowwiththegivenexpressions→organizeyourideasinto

7、ashortpassage→giveatwo-minutepresentationinclass★Questions:1.DopeopleindifferentregionsofChinasharethesameweddingcustoms?2.Whatwillagroom/abrideusuallydoonthemorningofhis/herweddingday?3.Whywillthecouplebegivenredpackages?4.Willtheyholdareceptionintherestaurant?5.Wh

8、atimpressesyoumostinaChineseweddingceremony?TextA★UsefulExpressions:weddingceremony婚礼accordingto…根据…traditionsays…依据传统…bridalchamber洞房ared