GLO final revies

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1、READMOREBOOKSRELATEDTHEHUMANRESOURCESMANAGEMENT,NETWORKINGANDPRFall2013GLC210,StudyGuideforModuleIV:TheEagleandtheDragon·HistoryofPfizer’sdevelopmentofViagraSLIDENAFILCITRATE1991UKpatentoncardiovasculardisease19932ndpatentspecificuseforerectiledysfunctionED1994InternationalPatternincludingChinaapp

2、lication1996improvedbyFDAoforaltreatmentofED1997wanaike,trademarkforPfizer1998recreationaldrugsandcounterfeitappears,Welmanfiles“Weige”astheirtrademarks200097%mktshare2001ChinagrantsitspatterninUK,whichmakeothercompaniesinChinawhoproducethisdrugmadWelmanintroducetheirdrugintothemarket2004patternre

3、vokedbytheboardofpatternreviewinChinaPfizerappealtotheintermediatecourt2006thecompaniesinChinawin,gotohighercourtInthemeantime,2000sPfizerlostitspatterninUK2007fallsto50%Twofonts:patterninhighcourtandtrademarkinthelowcourta.Bio-chemistryofdrugdevelopmentR&DfindtheproteinstructureComputationanalysi

4、sanddesign(buildingchemicals)OrganicsynthesisBiologicalevaluationsandtestingThisisacycleTHEREASONWHYPFIZERFAILEDINCHINAMARKET,RELATEDTOTHEGLOBALMINDSETATTHEVERYBEGINNINGOFTHESEMESTERFORTHETRADEMARK,LOCALFIRMTOOKADVANTAGEOFTHECULTUREADVANCEMENTPEOPLEINCHINAKNOWWHATTHATMEANSANDBUTTHATINSTEADOFTHOSEW

5、HICHTHEYDONOTKNOWRACETOTHEBOTTOM:ECONOMYSHIFT.LOCALCONDITIONISMOREIMPORTANTTHANCENTRALGOVBECAUSEENFORCEMENTHASALWAYSBEENAISSUECHINESEPEOPLEKNOWIPRNOTMUCH,FROMTHEHISTORY,THEYSIMPLYDONOTHAVETHEMPSYCHOLOGICALKNOWLEDGESOCIALa.Political-economichistory·Pharmaceuticalresearch,design,andreverseengineerin

6、ga.Stepstobringadrugtomarketshownaboveb.Costestimatestobringadrugtomarket$1billion,advertisement,hirelawyertoprotecttheproducts,moneyspentontestingthedrugbeforeputitinthemarket·Economictheoriesaboutthecostsandbenefitsofpatentsandmonopolies,andhowitrelatestoViagraBenefits:Companiesbuythepatentandre

7、newthepatentfordifferentreasonsto..Innovation:lesssecrecyormakesomethingdifferent(innovationpool)socialknowledgeandgoodforthewholesociety’sdevelopmentKNOWLEDGEECONOMYProfitable.Savethemoneyforothercompaniestomake