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1、第4课询盘及答复EnquiriesandReplies教学目的要求：了解询盘的种类及什么是“第一次询盘”；掌握什么是询价/询盘、、掌握本单元“书信指导”(letter-writingguide)、本单元相关边缘业务知识、词汇、术语及有用的表达教学重点与难点：询盘的种类及什么是“第一次询盘”；写作中要求使用符合商务英语特点的语言资信调查的方式；资信调查的途径教学时数：共计2学时（其中理论课2学时，实验课学时，习题课学时，讨论课学时）教学内容与方法：4.1Enquiries4.1.1InformationRelatedAnenquiryisarequestforinformationaboutth
2、egoods,includingcatalogues,samples,prices,paymentterms,deliveryetc(etcetera[it'setrə] ).Enquiriesaregenerallymade/sentbybuyers/importerstosellers/exportersafterseeinganadvertisementinnewspaper,orvisitingatradefairetc.Enquiriesmaybemadebypost,fax,e-mail,eventelephoneorthroughface-to-facetalk.1．Firste
3、nquiryAnenquirysenttoasupplier/exporterthatimportershavenotpreviouslydealtwith.Itshouldbeginbytellinghowimportersobtainedthenameofthecompanyandtheimportermakesanintroductionofhisownbusiness.2．GeneralenquiryAnenquirymadetogetthegeneralinformationaboutthegoods.Inthegeneralenquiry,theimportermayonlyask
4、forcatalogues,pricelists,samples,orotherinformationfromtheexporter.3．SpecificenquiryAnenquirymadetogetdetailedinformationaboutthegoods,suchasprice,termsofpayment,deliveryetc.concerningparticulargoodstheimporterareinterestedin.4.1.2WordsandPhraseshometextileproducts家用纺织品all-cottonbedsheets全棉床单bedshee
5、tsofvarioussizesanddesigns各种尺码和花色的床单sample-cuttingbook布料剪样本placesubstantial/regular/largeorders大量订购paybysightL/C即期信用证支付Beacceptedbysbsyntheticfiberorblendedfiber人造纤维或合成纤维ataworkableprice以可行的价格4.1.3WritingSteps1.Tellthereaderwhereyoulearntofhiscompanyanditsproducts.Or/Andintroduceyourownbusiness.(ift
6、hisisthefirsttimeyouwritetothereader)2.Maketheenquiry:stateexactlywhatyouwant,acatalogue,orsamples(generalenquiry),orthespecificproducts,quantity,termsofprice(FOB,CIF)(specificenquiry).Youcanalsomentionyourowntermsofpayment,timeofdelivery,discount,packingorinsurance.3.Endingonanoptimisticnoteandrequ
7、estanearlyreply.4.2Replies4.2.1WordsandPhrasespunctual/promptshipment及时交货或者装运see(toit)that…确保stipulatedtime规定的时间meettheincreasingdemand满足增长的需要assuresb.ofsth.向某人确保…4.2.2WritingSteps1.Thankthecustomerfo
