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1、OP303MohanA.RajGOLDENGATEUNIVERSITYOP303:ManagingInnovationandTechnologySummer2008–SanJose–WebEnhancedIn-personClassSaturdays1:00p.m.–3:40p.m.May9,2009toAugust22,2009Instructor:MohanA.RajTel:408-255-9570Email:mraj@sbcglobal.netFromthe2008Bulletin:“Exploresthetheoryandpracticeofma
2、naginginnovationandtechnologyandtheirroleincompetitivebusinesssituations.Youwillexaminethestrategicandmanagerialissuesrelatedtotheadoptionandimplementationofnewtechnologiesandtheinnovationprocess.Product,Process,andInformationtechnologieswillbecoveredthroughcasestudies,readingsan
3、dclassdiscussions.Emphasiswillbetechnologyplanning,developmentandacquisition,andmanagingtechnologyorientedfunctions.”Thepurposeofthiscourseistoexposethestudentstothestrategicmanagementoftechnologyandinnovation.Theconceptualframeworkofthecourseisanevolutionaryprocessperspectiveont
4、echnologystrategyandinnovation.Thefundamentalideasunderlyingthisevolutionaryperspectiveare:1.Afirm’stechnologystrategyemergesfromitstechnologycompetenciesandcapabilities.2.Thetechnologystrategyisshapedbyexternalandinternalforces.3.Theimplementationoftechnologystrategyandtheaccomp
5、anyinglearningitcreates,servestofurtherdevelopthefirm’stechnologycompetenciesandcapabilities.Usingthisevolutionaryperspective,thecoursedrawsonstrategicmanagementprocess,strategy,andorganizationtheoryforanalyticaltoolstoaddressimportantchallengesfacedbymanagersintechnology-basedfi
6、rms.Thecourseisdesignedtointegrateskillsandperspectivesofthefunctionalareasintothoseofthetopmanagement’sviewoftechnologicalandinnovativeneedsasawhole.April15,2009RevA1OP303MohanA.RajThecasediscussionsofvariousrealbusinesssituationswillrequirein-depthanalysistobecompletedwithspeci
7、ficactionitemrecommendationsandawillingnesstoexecutethem.Usingthecases,wewilltakeontheperspectiveofvariousfunctionalgroupssuchasR&D,Manufacturing,MarketinganddifferentlevelsofgeneralmanagementsuchasBusiness,Project,andProjectManagersinvolvedintheprocessoftechnologicalinnovation.W
8、ewillexaminewhatthekeyactivitiesofeachof
