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1、TheFeasibilityreportforOPPOenteringtoEmergingMarketHuimuZheng,04/05/20161.1InternationalmarketingplanThefollowingreportisaforeignmarketentrystrategyfortheChinesetechnologyfirm,OPPO.Itwillprovideadetailedreportintothefuturegrowthanddevelopmentofthecompany,through
2、anexpansionplanlookingattheirforeignmarketentrystrategy,andrecommendationsofprocessestoachievetheirtargets.Primarily,thereneedstobeanunderstandingandbackgroundintroductionofOPPO,theirsituationinthemarket,theirperformance,andanunderstandingofthecurrentbusinessenv
3、ironment.Therethenneedstobesubstantialconsiderationintotheirtargetcountry,ofBrazil,withafullPESTLEanalysistounderstandthebusinessenvironment.ThemodeofentryforOPPOwillbedetailedandanalysedforsuitabilityandfeasibility,recommendingtheservicingstrategythatwillsuitbo
4、thOPPO,andBrazil.ThemarketingmixthatisappropriateforbothproductandproducerwillbekeyinunderstandingthenecessarystepsneededforOPPOtointernationaliseintoBrazilandthatwillbeexplainedindepthlaterinthereport;alongwiththeculturalandmanagerialimplicationsthatcouldarisef
5、romtheproposedinternationalisationstrategy.Thereportwillconcludewithanexplicitrecommendationsandthebasisonwhichtheyhavebeenmade.1.2WhoareOPPO?OPPOareaglobalelectronicsandtechnologyserviceproviderinover20countries,althoughmainlysituatedinAsia,theydoserviceareasof
6、theUnitedStates,andEurope.OPPOfocustheirUSPonbeingabrandthathasacloserelationshipwiththeircustomers,whotheyregularlyliaisewithtoensurefeedbackisconstructivelyutilisedtocreateamoreeffectiveco-developedendproductthatdelivers‘themostextraordinarymobileexperiencethr
7、oughthemeticulousdesignandsmarttechnology’.ThebusinessenvironmentinOPPO’slargestmarket,Asia,iseverchangingforsmartphonesandtechnologymanufacturers.Althoughasoflate,therehasbeenasurgeinChinesebrandsthatareprovidingsuperiorfunctionalitycomparedtotheirSiliconValley
8、rivalsanditis‘causinghavocwithwhitelabelmakers’.SamsungandAppleareallfacingdeclinesintheirsalesrevenuesandmarketshareasaresult.OPPOasabrandarebecomingevermoreomniscie
