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1、WelcomeClaireMartin,HeadofContentKantaris…ADVERTISING&MEDIAHEALTHCAREPR&DATAINVESTMENTMANAGEMENTPUBLICAFFAIRSDIRECT&DIGITALBRANDING&IDENTITY&SPECIALISTCOMMUNICATIONS3Kantaris…30,000+PEOPLE100COUNTRIES12COMPANIES4KantarinChinaInChina,Kantaremploysnearly1,400professional
2、researcherscoveringBeijing,Shanghai,Guangzhou,Wuhan,ChengduandFuzhou.ThecompanyaimstohelpitsglobalcustomerslaunchbusinessesinChinaandtosupportChineseenterprisesastheyexpandglobally.•AddedValue•KantarRetail•CIC•KantarWorldpanel•CTR•MillwardBrown•KantarHealth•TheFuturesC
3、ompany•KantarMedia•TNS5ChinaSocialMediaImpact2015DifferencebetweensocialmediausersandurbanresidentinChinaTianTao,VicePresidentCTRMarketResearchCNRS-TGIisChina'slargestcontinuoussurveyonurbanresidentsChinaNationalResidentSurvey•CNRS-TGicovers60citieswithanannualsamplesi
4、zeofnearly100,000,representingapopulationof180millionurbanresidents•CNRS-TGiprovidessinglesourcecontinuousdataoftier1-4cityresidentsinChinaontheirproductconsumption,mediahabitsandlifestyles•TGiisavailableinover60countriesintheworld•Dateperiod:March–August2013•Citycover
5、age:60•Samplesize:53,7008CNRS-TGIisChina'slargestcontinuoussurveyonurbanresidentsChinaNationalResidentSurvey•CNRS-TGicovers60citieswithanannualsamplesizeofnearly100,000,representingapopulationof180millionurbanresidents•CNRS-TGiprovidessinglesourcecontinuousdataoftier1-
6、4cityresidentsinChinaontheirproductconsumption,mediahabitsandlifestyles•ResearchMethod:Door-to-doorsurvey•ResearchPeriod:March–August2014•ResearchCoverage:60cities•SampleVolume:53,112samples9Rapidgrowthinthenumberofpeopleusingsocialmedia.It‟sbecomingmainstreamThepercen
7、tageofsocialmediausersinurbanresidents(%)28.634.020132014DataSource:CNRS2013.3-8、2014.3-860citiesSocialmediauserreferstopeoplewhousedsocialmediathroughcomputerormobilephoneyesterday10Agedistributionofsocialmediausers:90sconsistsofthehighestportion,growthin70s,60s&50sAg
8、edistributionbydecadeofbirth（%）44.82014201337.7AverageAge:Average28.830.4Age:30.828.820.719.98.65.52.11.11990s1980s19
