From Social Media to Social Business white paper series topic 3 ：China‘s Social Business Development Road Map

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1、ACICSocialBusinessWhitePaperFromSocialMediaToSocialBusinessTopic3:SocialBusinessDevelopmentRoadmapinChinaPartI:TheCoreandExtensionofSocialBusinessPartII:EnterpriseSocialBusinessMaturityRoadmap©2013CICPREFACEIn2010,CICfirstraisedtheconceptofSocialBusin

2、essinChina,followingupwiththereleaseofthefirstinstallmentinthewhitepaperseries,“FromSocialMediatoSocialBusiness”in2011.Inthepast2years,wehavebeendelightedtoseesocialbusinessblossomtobemorethanaconcept.Acrossindustries,organizationsareexploringandpract

3、icingsocialbusinessfromdifferentanglesandbydifferentmeans.Forexample,socialmarketinghasbecomeanessentialcomponentofcorporatemarketingstrategyandenterprisesareincreasinglymonitoringonlinediscussionstowarnofpotentialcrisesandenhancecustomerservice.Howev

4、er,ourongoingobservationofChina’sdigitalecosystemhashighlightedthattherearestillorganizationslackinginacomprehensiveunderstandingofsocialbusinesspracticesandimplications.Often,adoptionofsocialbusinessstallsatsocialmarketingorcrisismonitoring.Whereaswe

5、wouldneverplaydownthisapplication,itdoessuggestthat,tosomeextent,thefarreachingsignificanceofsocialbusinessremainsundervalued.Asenterpriseremainstentativeinitsexplorationofthefullpotentialofitssocialbusinessundertaking,organizationalinnovationviasocia

6、lbusinesshasbeenreluctanttostraybeyondsocialmarketingcampaigns.Asaresult,the3rdandfinalinstallmentinthe"FromSocialMediatoSocialBusiness”whitepaperseries,“SocialBusinessDevelopmentRoadmapinChina”,isaimedatleadingbusinessintohithertounchartedterritory.I

7、nthe1stsectionofthiswhitepaper,"TheCoreandExtensionofSocialBusiness”,welayoutathoroughanalysisofsocialbusinessfromtheperspectiveofoperations.Weestablishtheconceptsof‘core’and‘extension’basedonglobalstandardsandCIC’sownsocialbusinessresearch,clarifying

8、whatactuallyconstitutessocialbusinessanditsultimatesignificancetoenterprisetodayaninthefuture.The2ndsection,“EnterpriseSocialBusinessMaturityRoadmap”,examineshoworganizationsachievesocialbusinessevolution.Tosupportthis,wesurveyed350professiona